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  • The Sorcerers and Their Apprentices

  • How the Digital Magicians of the MIT Media Lab Are Creating the Innovative Technologies That Will Transform Our Lives
  • 著者: Frank Moss
  • ナレーター: Bruce Turk
  • 再生時間: 8 時間 14 分

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The Sorcerers and Their Apprentices

著者: Frank Moss
ナレーター: Bruce Turk
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あらすじ・解説

If you've ever read a book on an e-reader, unleashed your inner rock star playing Guitar Hero, built a robot with LEGO Mindstorms, or ridden in a vehicle with child-safe air bags, then you've experienced first hand just a few of the astounding innovations that have come out of the Media Lab over the past 25 years. But that’s old hat for today’s researchers, who are creating technologies that will have a much deeper impact on the quality of people’s lives over the next quarter century.   

In this exhilarating tour of the Media Lab's inner sanctums, we'll meet the professors and their students - the Sorcerers and their Apprentices - and witness first hand the creative magic behind inventions such as:  

* Nexi, a mobile humanoid robot with such sophisticated social skills she can serve as a helpful and understanding companion for the sick and elderly.

* CityCar, a foldable, stackable, electric vehicle of the future that will redefine personal transportation in cities and revolutionize urban life.

* Sixth Sense, a compact wearable device that transforms any surface – wall, tabletop or even your hand - into a touch screen computer.

* PowerFoot, a lifelike robotic prosthesis that enables amputees to walk as naturally as if it were a real biological limb.  

Through inspiring stories of people who are using Media Lab innovations to confront personal challenges - like a man with cerebral palsy who is unable to hum a tune or pick up an instrument yet is using an ingenious music composition system to unleash his “inner Mozart”, and a woman with a rare life-threatening condition who co-invented a revolutionary web service that enables patients to participate in the search for their own cures - we’ll see how the Media Lab is empowering us all with the tools to take control of our health, wealth, and happiness.   

Along the way, Moss reveals the highly unorthodox approach to creativity and invention that makes all this possible, explaining how the Media Lab cultivates an open and boundary-less environment where researchers from a broad array of disciplines – from musicians to neuroscientists to visual artists to computer engineers - have the freedom to follow their passions and take bold risks unthinkable elsewhere.  

The Sorcerers and Their Apprentices can serve as a blueprint for how to fix our broken innovation ecosystem and bring about the kind of radical change required to meet the challenges of the 21st century. It is a must-read for anyone striving to be more innovative as an individual, as a businessperson, or as a member of society.

©2011 Frank Moss (P)2011 Random House Audio

批評家のレビュー

"Out of the creative chaos at the MIT Media Lab have come fantastical inventions that have changed how we work, play, and live. Frank Moss’ stories of the ‘digital magicians’ behind these experiments and discoveries are inspiring and engaging." (Eric Schmidt, Executive Chairman, Google)
"MIT Media Lab has been inventing the future for more than 25 years. Frank Moss explains how - and the lessons can help you be more creative and your organization be more innovative." (Steve Case, Co-founder of AOL, Chairman of the Startup America Partnership, and co-chair of the National Advisory Council on Innovation and Entrepreneurship)

"This book will be a delight for anyone who cares about innovation. For more than twenty-five years, the MIT Media Lab has been inventing the future and humanizing technology. Weaving fascinating tales with insightful concepts, Frank Moss tells us how. He shows the way to harness passion and break down the walls between disciplines in order to unleash creativity in fields ranging from robotics to music to the making of mechanical limbs." (Walter Isaacson, CEO and president, The Aspen Institute, former chairman and CEO of CNN, and best selling author of Einstein: His Life and Universe)

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