International brand rollout guru Marcel Khan talks about his latest project; bringing Miscusi , the cult Italian ‘purpose-meets-pasta’ brand to London and probably beyond.

Is the Italian market saturated? Khan thinks not and is out to prove his thesis that a truly great plate of pasta is actually pretty hard to come by in the current UK restaurant landscape. The brand’s declared mission “Respecting the Power of Food”, combined with its impressive sustainability credentials (a B Corp company) and a healthy eating ethos make it a very modern, purpose-driven brand – but one that still wins on flavour, fun and affordability as much as its ethics.  

With a CV that spans major brands like Nando’s and Five Guys, Khan’s world view has been shaped by working with true industry greats. He cites the importance of simplicity and consistency, connecting with customers authentically and a razor-sharp focus as the pillars to brand success. He reveals that Miscusi #2 is slated for Upper Street later this year. 

Pasta with purpose never tasted so good. 

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ABOUT OUR GUEST

Marcel is a passionate and competitive brand builder. Above all a relentless, some would say maniacal, optimist. After working with diverse brands such as Loch Fyne Restaurants, Belgo and Planet Hollywood; he spent 10 years with Nando's and pioneered their CSR and community outreach programs. He was instrumental to the launch of Five Guys in the UK and into Continental Europe, initially in the role of Operations Director and swiftly switching up to Brand Development Director.

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This series of podcasts is sponsored by Bird & Bird and Zonal [https://www.zonal.co.uk/]

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Links

Bird & Bird: https://www.twobirds.com/

Zonal: https://www.zonal.co.uk/

Miscusi: https://miscusi.uk/

Marcel on Linkdin: https://www.linkedin.com/in/marcel-khan-a2579362/?originalSubdomain=uk

Marcel on Instagram: https://www.instagram.com/marcelkhan/?hl=en

Peach 20/20 Youtube: https://bit.ly/Peach2020_YT