Natalie Furness, CEO and founder of RevOps Automated, discusses the decision to scale a business and the pros and cons of going solo versus building a team. She emphasizes the importance of building a business that distributes wealth and allows people to work the way they want. Natalie shares her experience of hiring the first team members and the challenges of covering costs as a founder. She also highlights the significance of focusing on go-to-market and sales to fill capacity and achieve growth. Natalie Furness, CEO of RevOps Automated, discusses the crossroads she is facing in scaling her business and whether to sell or keep it as a cash cow. She explores the options of scaling to sell, merging, or acquiring by another company, and the potential financial gains. She also considers keeping the business as a cash cow to fund the development of her next business. Natalie emphasizes the importance of planning for the future, understanding financial management, and seeking advice from fractional CFOs and legal experts. She also shares insights on go-to-market strategies and the need to focus on both customer experience and internal operations.

Takeaways

• Consider building a business that distributes wealth and allows people to work the way they want.
• Focus on go-to-market and sales to fill capacity and achieve growth.
• Hiring the right team members can help scale the business and deliver more value to customers.
• Think about the long-term goals and endgame of the business when making decisions.
• Creating valuable assets like white papers and resources can establish credibility and open doors for opportunities. When at a crossroads of scaling a business, founders should consider the options of scaling to sell, merging, or acquiring by another company.
• Keeping a business as a cash cow can provide funding for the development of the next business.
• Planning for the future and understanding financial management are crucial for making informed decisions.
• Seeking advice from fractional CFOs and legal experts can help navigate the complexities of selling a business.
• Go-to-market strategies should focus on both customer experience and internal operations, ensuring revenue generation and operational efficiency.