• 37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

  • 2024/03/15
  • 再生時間： 33 分
  • ポッドキャスト

37 - ABM: Expectations vs Reality (with Yulia Olennikova, Head of Marketing at N.Rich)

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  • Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

    On this episode we talk about:
    - How do you start building out an ABM program?
    - How do you define your ICP?
    - How do you plan the actual campaigns?
    - How do you measure success?

    🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
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あらすじ・解説

Yulia Olennikova started out as the first marketing hire at N.Rich and before that she did 7 years at SEMrush. She's deeply passionate about ABM and is currently documenting their journey of building the go-to-market motion for an ABM platform.

On this episode we talk about:
- How do you start building out an ABM program?
- How do you define your ICP?
- How do you plan the actual campaigns?
- How do you measure success?

🌍 Join our community of 700+ European B2B Marketers on drivingdemand.carrd.co
マーケティング 経済学
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