Andrew Gluck of IrrvrntVC: Unconventional Investments & Controlling Your Brand’s Destiny
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Andrew Gluck of IrrvrntVC: Unconventional Investments & Controlling Your Brand’s Destiny
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Andrew Gluck is the founder of IrrvrntVC, a firm that invests in early-stage companies. With a background in economics and psychology, he transitioned from working in marketing to becoming an angel investor and advisor, eventually starting his own firm and raising a $10 million fund.
In this podcast, Gluck discusses the challenge of creating brands with generational opportunities and their path to profitability. He suggests it's possible to control a brand's destiny with little funding by setting realistic LTV numbers and payback periods. One key advice he gives to founders is to understand how much of the market big brands in your space have been able to capture and how they've done so.
Listen to the rest of the conversation with Andrew Gluck.