• B2B Community Builder Show (formerly Chief Executive Connector)

  • 著者: Pablo Gonzalez
  • ポッドキャスト

B2B Community Builder Show (formerly Chief Executive Connector)

著者: Pablo Gonzalez
  • サマリー

  • Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.

    BUT where do you find the playbook that makes that happen?

    That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.

    Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.

    © 2024 B2B Community Builder Show (formerly Chief Executive Connector)
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あらすじ・解説

Nothing decreases the cost of acquisition and lifetime value of clients like word of mouth (WOM), and the ultimate word of mouth flywheel is a community designed around your clients and prospects.

BUT where do you find the playbook that makes that happen?

That is why this podcast exists- to give you the toolset you need to run your business effectively, while building your community of superconsumers.

Topics include category design, evangelism, content strategy, and other modernized concepts for business development that create digital word of mouth.

© 2024 B2B Community Builder Show (formerly Chief Executive Connector)
エピソード
  • Getting The First Sentence Of Your Webpage Perfect with Joe Martin
    2023/05/29

    In today's world - having a website that hooks people from the first sentence is vital if you want to survive & thrive in the digital economy, but if you're like me, we struggle to really nail that first line.

    That's why, for the next LIVE Q&A Show, I'm bringing the guy that has figured out exactly how to craft the first sentence: Joe Martin.

    Joe has spent the last 20 years working on how to see the world through your clients' eyes, and created a truly different way to solve the most common website problems- focusing on the copy of the first sentence to drive conversion.

    On our show together, he will discuss:

    - why most of us get the first line by chasing quirkiness over clarity
    - how to craft the ideal first sentence that turns prospects into leads
    - where you can use this message to increase your sales conversions further down the funnel
    - and more!

    Not a lot of people get invited onto the show more than once, but Joe's particular genius is one that I need to tap into again, and figured it would be best to invite you along for the ride!

    Join us to ask him specific questions about your website in the next LIVE episode of the B2B Community Builder Show!

    Article we mentioned on the show:

    https://martinchicago.com/target-customer-for-companies/

    https://martinchicago.com/6-ways-to-identify-your-target-customer/

    CONNECT WITH ME:

    On LinkedIn

    BE A PART OF THE CATEGORY THINKERS COMMUNITY

    CONNECT WITH JOE:

    On LinkedIn
    His Company

    Support the show

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    1 時間
  • Ep 225 | A.I. Isn't The Problem, Trust Is: How To Build Trust In An A.I. World with Bryan Kramer
    2023/05/22

    It's no secret that AI has revolutionized the way we do business, from automating mundane tasks to creating personalized experiences. But as the AI revolution marches on, there's a growing misconception that human connections no longer matter. The truth is, these connections have never been more crucial.

    Join us for a thought-provoking exploration of the importance of embracing the H2H movement (Human to Human) in this age of AI, featuring our guest Bryan Kramer, the guy that wrote the book on H2H (literally!).

    Together, we'll uncover the untapped potential of blending technology with human insights, and how it can lead to building stronger communities and forging lasting relationships with your market.

    By attending this episode, you'll learn:

    - Why trust is the new oil in the age of AI-generated content.
    - How to measure your effectiveness in building trust
    - Strategies for cultivating collaboration within your organization and fostering a community-focused mindset.

    Don't miss this chance to gain a fresh perspective on the role of human connections in the AI-driven business landscape and learn from Bryan Kramer himself.

    Connect with Bryan:

    On his LinkedIn: https://www.linkedin.com/in/bryanjkramer/

    Connect with ME!

    LinkedIn or Instagram.

    Support the show

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    1 時間
  • Tips On Becoming A Better Public Speaker And Getting Invited To Speak
    2023/05/20

    This continuation of the show with Terry Weaver is a good one.

    As soon as we opened up the mic, we started asking Terry, who puts together two great events a year (The Thing), about:

    - how to make better keynotes
    - how to land speaking engagements
    - how to make content to increase your influence

    Connect with Terry and go to one of his events!

    Support the show

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    43 分

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