In today's episode of the Brand Hustlers, we have Erika McCullough-Williams, the passionate owner of Beyond Success Adult Care Referral Network, a leading provider of senior placement services. With over 15 years of experience as a certified senior advisor and former medical adult daycare director, Erika has dedicated herself to assisting families in finding the ideal assisted living facilities for their loved ones.

In April 2021, amidst pandemic uncertainties, Erika took a courageous leap, leaving her job to pursue her entrepreneurial aspirations. Supported by her husband, she ventured into adult placement, capitalizing on emerging opportunities in a burgeoning market.

Despite personal challenges, including her mother's ailing health, Erika remained resolute in her mission. Through trials and triumphs, Erika expanded her services to encompass real estate and other vital offerings.

Her journey serves as a testament to the transformative power of passion, perseverance, and an unyielding commitment to improving the lives of others.

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Timestamps:
0:00 Seniors' Last Years Should be Their BEST Years
0:22 Welcome to the Brand Hustler's Podcast
0:57 Introduction: Who is Erika?
6:00 Erika left Adult Daycare
8:09 Fields of Adult Senior Placement and Real Estate
12:09 Advice to People who are Challenged to Place their Parents
14:30 What should people look for when placing their parent?
17:52 Assisted Living vs. Nursing Homes
19:30 The process inside Assisted Living
24:04 You need the PATIENCE
28:45 You need to PREPARE for your Seniors
31:25 Erika's PASSION for Assisted Living
34:28 The Wisdom Seat: Interviewing Senior Stories
39:25 We need to get more PROACTIVE
41:55 How to reach Erika
44:31 What does it take to be a Brand Hustler?
45:54 Wrapping Up

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