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Today’s guest is… Katie Brinkley!

Connect with Katie Brinkley:
https://www.katiebrinkley.com/
https://www.instagram.com/iamkatiebrinkley/
https://www.linkedin.com/in/katiebrinkley/
https://x.com/_KatieBrinkley


Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro

If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488

Katie Brinkley, author of 'The Social Shift,' is redefining social media marketing with a 'less is more' philosophy. With 19 years of experience, she innovates with a unique 4-post strategy, fostering growth with minimal posting. Her platform-agnostic approach and journalism skills empower brands like AT&T and DirecTV to achieve their goals efficiently. Katie excels in storytelling, guiding clients from solopreneurs to corporates in capturing their ideal audience and driving tangible results. Above all else, Katie has become a friend over the last few years, and I’ve been on her podcast, rocky mountain marketing podcast. You all are in for a treat!

Ever wondered how the landscape of social media marketing has transformed from the MySpace era to today? Join us as Katie Brinkley and I reminisce about the early days of MySpace, a time when digital marketing was all about genuine human interaction and creativity. Katie shares incredible stories from her time at a college radio station, using MySpace to connect with bands and score free music, showcasing the platform's unique ability to build communities. We reflect on the nostalgic simplicity of those early days and our initial forays into social media and SEO, painting a picture of a simpler, more authentic digital world.

But that's not all—we delve into the game-changing impact of AI tools like Descript and Riverside on podcast production. Learn how these tools can transform your workflow, allowing you to handle more clients and create high-quality content with ease. Katie introduces her AICA framework—Awareness, Elaboration, Community, and Action—to help you create engaging and effective social media content. We also emphasize the power of video in podcasting and discuss how turning on the camera can unlock new growth opportunities. Get inspired by the themes in Katie's book, "The Social Shift," and discover why a return to community-focused social media is more important than ever in an era dominated by AI-generated content.

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Today’s guest is…the youtube LEGEND, Nick Nimmin!

Connect with Nick Nimmin:
https://www.youtube.com/@NickNimmin
https://www.nicknimmin.com/
https://www.tiktok.com/@nicknimmin
https://www.instagram.com/nicknimmin/


Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro

If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488

Ever wondered how short-form videos can transform your content creation game? Join me, Austin Armstrong, as I sit down with YouTube legend Nick Nimmin to uncover the secrets behind his meteoric rise and how he helps creators thrive on the platform. We'll discuss the importance of consistency, hard work, and continual learning, offering you valuable insights into turning your natural talents into a sustainable and successful business. Nick's journey from humble beginnings to top YouTube mentor will inspire you to set clear goals and take deliberate actions toward achieving your dreams.

Sharing my own entrepreneurial journey, from pizza place worker to successful YouTube content creator, we'll explore the pivotal moments and challenges that shaped my career. Learn how a background in design and digital services led me to internet marketing, and how overcoming personal hurdles like camera shyness and seeking expert advice played crucial roles in my growth. The episode also highlights the game-changing impact of mentorship, providing you with a firsthand look at how guidance and support can accelerate your success on YouTube.

In this episode, Nick and I also delve into the benefits of live streaming and the revolutionary impact of YouTube Shorts. Discover how live streaming can build strong community connections and its potential for repurposing into different content types. We'll share our mixed feelings about YouTube Shorts, discussing their pros and cons for new creators. Additionally, we explore effective funneling strategies and introduce CreatorMix, a valuable resource offering copyright-free music for content creators. Tune in to gain actionable insights and strategies to elevate your content creation to new heights!

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Today's guest is the queen of social media, Rachel Pedersen!

Connect with Rachel Pedersen:
https://rachelpedersen.com/
https://www.facebook.com/the.mrs.pedersen/
https://www.youtube.com/channel/UC4p2nJb-8j9IjVOhrlTUmWw
https://www.instagram.com/themrspedersen/

Connect with your host:
https://www.tiktok.com/@usefulaiwebsites
https://www.linkedin.com/in/austinarmstrong90/
https://twitter.com/SocialtyPro
https://www.facebook.com/Owwstin/
https://www.youtube.com/@socialtypro

If you enjoyed this podcast, please leave us a 5-star review on iTunes and subscribe here on YouTube! https://podcasts.apple.com/us/podcast/businesstok-a-tiktok-marketing-podcast/id1612378488

What if your social media strategy could transform your business and personal life simultaneously? Join us for an eye-opening conversation with Rachel Peterson, the queen of social media, as she recounts her inspiring journey from college dropout and single mother to a top-tier social media strategist. Rachel's groundbreaking techniques, such as leveraging TikTok as a search engine, have driven immense business success, and she shares the importance of providing free value as a way to enhance both personal and professional growth. Learn how her entrepreneurial spirit, influenced by her grandmother, has shaped her family's approach to business.

Discover how Rachel transitioned from hairstylist to marketing consultant, with support from a crucial ally—her spouse. We explore the initial steps in social media marketing, the pivotal moments that opened new doors, and the challenges of adapting to new relationship dynamics when pursuing ambitious goals. Rachel's journey highlights the significance of a supportive partner and the role of attitude and humility in overcoming obstacles. Furthermore, we delve into her evolving TikTok strategy, inspired by industry giants like Gary Vee, and how blending personal and professional life can lead to thriving digital content creation.

Get an exclusive look at Rachel's future projects, including a top-secret long-term initiative and the creation of a physical product brand. She also shares her passion for high fantasy writing, with dreams of seeing her work on the big screen, and her progress in becoming a certified equine specialist. Lastly, Rachel introduces her "90 Day Business Magic" program, aiming to scale a hobby business while providing daily insights and transformative experiences. Tune in for actionable strategies, inspiring stories, and a glimpse into the exciting future endeavors of Rachel Peterson.