• EP24: The Secret to Successful Founder Marketing: Strategies, Challenges, Success Tips

  • 2024/11/21
  • 再生時間: 48 分
  • ポッドキャスト

EP24: The Secret to Successful Founder Marketing: Strategies, Challenges, Success Tips

  • サマリー

  • Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.


    Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/


    Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/


    _______


    In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amir Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the dynamic world of founder-led marketing, unraveling its influence on brand success and exploring real-world examples like MailChimp, Barstool Sports, and Tesla. They discuss the unique advantages and challenges of founder-led branding, compare it to traditional marketing approaches, and examine the trend of building in public. Along the way, they analyze how personal branding and generational shifts shape marketing strategies and contribute to business growth.


    What You’ll Learn:

    • How founder-led marketing can build a brand’s identity—and when it can backfire
    • The pros and cons of personal branding and building in public
    • How founders like Elon Musk and Dave Portnoy shape their companies’ reputations
    • The challenges of scaling beyond a founder's influence
    • Creative debates about leveraging mascots versus human faces in branding
    • A behind-the-scenes look at Barstool Sports' founder-driven growth
    • Key strategies for transitioning from founder-led marketing to scalable systems

    The episode wraps up with a lively “Buy or Sell” segment, where the hosts debate hot takes on founder-led marketing strategies. If you're curious about how founders influence modern brands or want actionable tips for leveraging personal branding, this episode is for you!

    _______


    00:00 Teaser Trailer
    00:16 The Success and Pitfalls of Founder Led Brands

    00:59 The Slack Notification Dilemma

    02:09 Welcome to The ASOM Pod

    03:13 Deep Dive into Founder Marketing

    08:47 The Barstool Sports Story

    22:47 Building in Public: Strategy or Trend?

    25:32 Purpose of Building in Public

    25:53 Different Strategies of Building in Public

    26:04 Critique of Founder-Led Public Building

    26:25 Consumer Connection and Organic Social

    27:16 Examples of Successful Public Building

    27:52 Challenges and Misconceptions

    33:14 Scaling Beyond Founder-Led Marketing

    33:36 Barstool's Talent and Growth Issues

    40:25 Buy or Sell: Marketing Strategies

    45:56 Future Topics


    _____


    Follow Jimmy Kim at:

    X: https://www.twitter.com/yojimmykim

    Linkedin: https://www.linkedin.com/in/yojimmykim

    IG: https://www.instagram.com/@yojimmykim

    Tik Tok: https://www.tiktok.com/@yojimmykim


    Follow Bryan MacDonald at:

    X: https://www.twitter.com/bryanomaspride

    LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

    IG: https://www.instagram.com/@anythingbutasalad

    Tik Tok: https://www.tiktok.com/@anythingbutasalad


    Follow John Roman at:

    X: https://www.twitter.com/@JohnMRoman

    Linkedin: https://www.linkedin.com/in/john-roman/

    IG: https://www.instagram.com/@johnnyromes

    Tik Tok: https://www.tiktok.com/@johnmroman


    Follow Amer Grozdanic at:

    X: https://www.twitter.com/@AmerGrozdanic

    Linkedin: https://www.linkedin.com/in/amer-grozdanic

    IG: https://www.instagram.com/@amergrozdanic

    Tik Tok: https://www.tiktok.com/@amergrozdanic


    Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

    続きを読む 一部表示

あらすじ・解説

Join the ASOM pod community at https://www.creatorscombine.com- Mastermind with likeminded Agency owners, SaaS founders, brand Operators, and Marketers.


Thank you to Recharge for sponsoring the pod. Trusted by over 20,000 brands, Recharge is the #1 platform for your eCommerce subscription needs. Learn more at http://recharge.asompod.com/


Thank you to Salvit Advisors for sponsoring the pod. Salvit Advisors help eCommerce brands make profitable decisions by tailoring data-driven sights that are unique to your business. Learn more at https://www.salvit.com/


_______


In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane), John Roman (CEO & Co-Founder of BattlBox), Amir Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the dynamic world of founder-led marketing, unraveling its influence on brand success and exploring real-world examples like MailChimp, Barstool Sports, and Tesla. They discuss the unique advantages and challenges of founder-led branding, compare it to traditional marketing approaches, and examine the trend of building in public. Along the way, they analyze how personal branding and generational shifts shape marketing strategies and contribute to business growth.


What You’ll Learn:

  • How founder-led marketing can build a brand’s identity—and when it can backfire
  • The pros and cons of personal branding and building in public
  • How founders like Elon Musk and Dave Portnoy shape their companies’ reputations
  • The challenges of scaling beyond a founder's influence
  • Creative debates about leveraging mascots versus human faces in branding
  • A behind-the-scenes look at Barstool Sports' founder-driven growth
  • Key strategies for transitioning from founder-led marketing to scalable systems

The episode wraps up with a lively “Buy or Sell” segment, where the hosts debate hot takes on founder-led marketing strategies. If you're curious about how founders influence modern brands or want actionable tips for leveraging personal branding, this episode is for you!

_______


00:00 Teaser Trailer
00:16 The Success and Pitfalls of Founder Led Brands

00:59 The Slack Notification Dilemma

02:09 Welcome to The ASOM Pod

03:13 Deep Dive into Founder Marketing

08:47 The Barstool Sports Story

22:47 Building in Public: Strategy or Trend?

25:32 Purpose of Building in Public

25:53 Different Strategies of Building in Public

26:04 Critique of Founder-Led Public Building

26:25 Consumer Connection and Organic Social

27:16 Examples of Successful Public Building

27:52 Challenges and Misconceptions

33:14 Scaling Beyond Founder-Led Marketing

33:36 Barstool's Talent and Growth Issues

40:25 Buy or Sell: Marketing Strategies

45:56 Future Topics


_____


Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim


Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad


Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman


Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic


Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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