Joanna Dai, founder of Dai Wear, talks redefining work and workwear.

In this episode we talk redefining performance workwear - and the evolving nature of work - in a post-COVID world with banker turned entrepreneur Joanna Dai.

Joanna started Dai 4 years ago with a mission to build a digitally-native company, designing tailored performance workwear for women who mean business. As you’ll hear in this episode, she’s meeting that mission head on (and means a fair amount of business herself.)

In the last year alone, Dai became a certified B-Corp, was been named one of luxury brand sector official body Walpole’s Brands of Tomorrow, launched two major new product ranges inspired by customer feedback, and opened up a new retail space in the heart of London’s King’s Road.

The brand was also one of the first to respond actively to the COVID-crisis, producing face masks and offering a buy one give one scheme on it’s iconic Power Move Trousers to donate to NHS staff.

To find out more, visit www.daiwear.com - where you can also try out their innovative Dai DNA Trouser Fit Finder and Virtual Stylist offer - or check out their showcasing of comfort-empowered performance and their Dainamic Women community on socials @Dai.

To find out more about who we are, what we do and who we do it for at Fawnbrake, visit www.fawnbrakecollective.com

To get in touch about this podcast, please email strathack@wearefawnbrake.com

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