In this episode of the FPC podcast, the team discusses the latest financial news in ad tech, focusing on mergers and acquisitions, the rise of Super Signal Aggregators (SSAs), and the verticalisation of ad networks. The conversation features insights from industry experts on the importance of data and attention technology, as well as the evolving landscape of B2B marketing. In this conversation, Mike Follett discusses the evolution of Lumen's partnerships, the importance of simplicity in ad tech, and how attention metrics correlate with brand uplift and profit. He emphasises the future focus on signal aggregation and AI's role in enhancing creative capabilities. The discussion also touches on the challenges of navigating valuations and the importance of capital efficiency in building sustainable businesses.

00:00 Introduction and Team Dynamics

03:09 M&A Trends in Ad Tech

06:10 The Rise of Super Signal Aggregators

09:02 Verticalisation in Ad Tech

11:56 The Future of B2B Ad Networks

14:54 Lumen's Role in Attention Technology

20:42 Partnerships and Client Demand

23:31 The Importance of Simplicity in Ad Tech

24:52 Linking Attention to Brand Uplift

28:52 Future Focus: Signals Aggregation and AI in Creative

32:03 Navigating Valuations and Capital Efficiency

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