James McCrae is an author, poet, creativity teacher, and meme-artist based in Austin, Texas. In his writing and art, he applies the principles of mindfulness and Eastern philosophy to modern life with humour and candour. As the founder of Re-Creation Studio, James offers coaching and consultation services and teaches classes on conscious creativity. James is the author of two books: Sh#t Your Ego Says (Hay House, 2017), an autobiographical guidebook for quieting negative self-talk and reconnecting with intuition, and How to Laugh in Ironic Amusement During Your Existential Crisis (Thought Catalog, 2021), a book of poetry and memes about leaving your comfort zone to embrace the unknown. As a creative strategist, James has led workshops and brainstorms with top global brands (including Microsoft, NBC, Target, Organic Valley, and United Healthcare) to help define their mission, vision, and brand story. He has written articles on creativity for publications like Forbes, HuffPost, Adweek, Yogi Times, Entrepreneur, and Elephant Journal, and his poetry has been featured in literary journals such as American Journal of Poetry, 34th Parallel Magazine, Thought Catalog, New Millennium Writings, and Musepaper. On his popular Instagram page (@wordsarevibrations) James shares daily memes, poems, and illustrations that delight and inspire his audience.