"In this episode of The Aaron Werner Podcast, Aaron sits down with Dr. Jennifer Planitz, a visionary optometrist and business leader, to discuss the keys to fostering a strong team culture, embracing change, and leveraging leadership principles to grow a successful practice.

Jennifer shares how she integrates Stoic philosophy into her team’s daily routine, using Slack to create a leadership development channel that encourages engagement, personal growth, and team collaboration. She and Aaron dive into:

- Creating a culture of leadership and learning within an optometry practice - How to remove friction and frustration for staff to improve retention and performance - The power of recognizing and investing in the right patients to grow your practice - Adapting to change and why business owners need to experiment fearlessly - Opening a new practice with a full schedule—the role of branding, marketing, and positioning for success

If you enjoyed this conversation please subscribe, leave a review, and share your thoughts on today’s discussion."

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questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

"This conversation delves into the complexities of omega-3 supplements, focusing on quality assurance, the role of organizations like GOED, and the importance of EPA and DHA for health. The discussion highlights the challenges consumers face in navigating the supplement market, the risks of counterfeit products, and the clinical implications of omega-3 intake. Experts share insights on how to educate patients about the benefits of omega-3s and the significance of choosing the right sources, particularly fish, to meet dietary needs. In this conversation, experts discuss the importance of omega-3 fatty acids, the challenges of ensuring quality in supplements, and the need for consumer protection in the supplement industry. They highlight the low intake of omega-3s among Americans and the significance of certification processes to ensure that supplements meet their claims. The discussion also emphasizes the role of education in helping consumers make informed choices about their health supplements. For Physicians: https://fatsoflife.com/ – GOED’s website for healthcare practitioners https://fatsoflife.com/for-your-patient/patient-infographics - infographics for patients, including information on buying and storing supplements: https://fatsoflife.com/infographics/post/tips-buying-and-storing-omega-3-supplements For Patients/Consumers: https://alwaysomega3s.com/ - GOED’s consumer-facing website https://alwaysomega3s.com/more/goed-quality - Information about the GOED Proud Member logo, plus brands that are GOED members"

This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Dr Aaron Werner and Dr. Ted McElroy dive into the power of building effective systems to drive positive results, both professionally and personally. They explore concepts like the importance of planning, how to create repeatable processes, and the impact of system design on outcomes. They discuss quotes from experts like W. Edwards Deming and John Acuff, and share real-life examples of how small changes in systems have led to big improvements in their practices and daily lives. This conversation is packed with actionable insights for leaders, entrepreneurs, and anyone looking to take control of their outcomes through better system design. ________________________

questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

This podcast episode discusses the impact of anti-glaucoma medications on ocular surface health, referencing the latest evidence-based guidelines from the American Optometric Association. It emphasizes the importance of understanding the relationship between glaucoma treatments and ocular surface disease, and the role of optometrists in managing these patients effectively. https://www.aoa.org/practice/clinical-guidelines/clinical-practice-guidelines?sso=y

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

In this episode, Dr. Brianna Rhue, co-founder of Dr Contact Lens, offers a unique perspective on the vendor-practice owner relationship. She shares valuable insights on how practice owners can position themselves as “Sharks” in the competitive market and offers tips on recognizing the signs of a successful practice. Plus, we dive into her latest book, The Eye Pitch Book, and discuss the key takeaways for those in the eye care industry. If you’re attending Vision Expo East, don’t miss the chance to grab a free copy at the Dr Contact Lens booth!

This morning during an F3 workout at 6am in a snowy downtown Denver, Aaron rolled his ankle. He reflects on the challenge and the importance of community, not only to help get him back tothe hotel but how this is a metaphore for our businesses and life.

To hear more about F3, check out Chris Wolfe did a series on the mission and you can listen to the first episode HERE

Join us for our first BOOK NERDS live book club podcast on Wednesday Jan 29 at 1pm CST. CLICK HERE to stay up to date on all things BOOK NERDS

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questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision

Summary

In this episode, Chris discusses the challenges of implementing a dry eye program within comprehensive care practices. He emphasizes the importance of viewing dry eye as a pillar of patient care rather than a specialty service. The conversation covers the significance of proper patient evaluation, the strategic application of various treatment options, and the need for practices to align their treatments with specific patient signs and symptoms. Chris encourages practitioners to rethink their approach to dry eye management to improve patient outcomes and practice efficiency.

---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica

"In this episode, Aaron reflects on the power of focusing on the process rather than fixating on the outcome. He shares insights from a recent shooting course, illustrating how honing technique and discipline leads to better results—both on the range and in business.

Aaron draws parallels between this lesson and the initiatives he and his team are implementing in their optometry practice in 2025. From refining workflows to improving patient care, he explores how a process-driven mindset fosters long-term success.

🔹 What You’ll Learn: • Why focusing on the process leads to better results • Practical applications for business and personal growth • How Aaron’s optometry practice is embracing this philosophy in 2025

💬 Join the Conversation! Have you experienced the benefits of prioritizing the process over the outcome? Share your thoughts with us!

📌 Subscribe & Stay Connected Don’t miss future episodes—subscribe now and follow us for more insights!

🎧 Listen Now on your favorite podcast platform.

CLICK HERE to listen to Aaron's previous episodes with Matt Kleir https://wolfevs.podbean.com/e/the-aaron-werner-podcast-living-the-american-dream-w-matt-kleir-part-1-of-2/" ________________________

questions@eyecode-education.com

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Let's Connect! Follow and join the conversation!

Instagram: @aaron_werner_vision

In this episode of the Chris Wolfe Podcast, Chris discusses the challenges of billing and coding in healthcare practices, particularly in optometry. He emphasizes the importance of understanding billing rules to provide optimal patient care without being hindered by insurance limitations. Chris advocates for clear communication with patients regarding their care and the necessity of follow-up visits for chronic disease management. He encourages practitioners to develop structured protocols for managing chronic conditions, ensuring that patient care aligns with billing practices while prioritizing the patient's health needs. ---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com

https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective

Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts

Show Sponsors: CooperVision MacuHealth EssilorLuxottica