Welcome to the very first episode of Femme Up Beauty! I’m your host, Adekemi Asabi Alliu Rojas, and I’m so excited to finally share this space with you, hermana. In this podcast, we’re going to dive deep into what it really means to be a woman in the beauty industry—not just on the surface, but from the inside out. As a beauty entrepreneur, I’ve learned that the path to success is about more than just products and trends. It’s about integrity, faith, and building a brand that stands for something real.

Today, I want to take you on a little journey—my journey—into how Femme Up Beauty was born and why it’s here to help you succeed. Whether you're just starting out or you’re a seasoned pro, this space is all about learning, growing, and creating something impactful. We’re going to talk about the hard numbers behind the beauty industry, how to navigate it with wisdom, and how to embrace the power of sisterhood as we all push towards our goals.

So, let’s get into it!

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