It’s no secret that the past three years have presented fitness clubs with unseen challenges requiring immense tenacity to power through. But TITLE Boxing, the leading authentic heavy bag boxing club, has risen above the challenges and is now stronger than ever. The brand offers a workout designed to build your fitness, control your breathing, and clear your mind, with more than 145 locations and a proven franchise model that helps franchisees unleash their entrepreneurial spirit.

To find out more about the concept, we decided to catch up with Felicia Alexander, CRO of BoxUnion and TITLE Boxing Club, whose love of fitness started at a very young age. Felicia found her passion for boxing when she was only 16 years old, having lost her father to a sudden heart attack. Channeling the pain, Felicia put on the gloves and felt the inner power she never knew she had.

She went on to have a successful career as a sales and marketing executive for companies like Sun Microsystems, Sony, Mattel, and Leaf Group. Together with her business partner, Todd Wadler, they launched BoxUnion back in 2017.

Now, having been acquired by BoxUnion in early 2021, TITLE Boxing has been heavily investing in infrastructure and the refinement of operations to support franchisees.

Join us on this episode of the Global Franchise Podcast as Felicia talks about exploring a gap in the market, improving members’ experience, and most importantly, knocking out the mental health stigma.

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This episode of the Global Franchise Podcast is brought to you by Unleashed Brands, the world’s first youth enrichment franchise platform helping kids learn, play, and grow. For more information about the platform and franchise opportunities under Unleashed, head over to www.unleashedbrands.com.