In our second virtual B2B panel, we dive deep into the world of cannabis marketing with industry experts revolutionizing customer retention and loyalty strategies in 2025. Join Samuel Fisher as he moderates an insightful discussion with Steph Vrona (HighDef Studio), Lisa Williams (TOKE Agency), and Sandra Bergman (ESBE Marketing), uncovering the secrets to transforming dispensary marketing.

Discover how these experts leverage their unique backgrounds to develop cutting-edge marketing solutions for the cannabis industry. From optimizing dispensary operations to branding and customer communication, learn how to connect with customers effectively.

Key Insights:

• Customer Lifecycle: Critical communication touchpoints that turn one-time customers into loyal visitors.

• Branding & Loyalty: Learn how to create memorable brand experiences that drive customer loyalty in 2025.

• Operational Optimization: Find out what operational improvements can directly impact customer retention & loyalty program

  
  

Whether you're a cannabis business owner, marketer, or industry enthusiast, this virtual panel offers unparalleled insights into maximizing customer engagement and building lasting loyalty.

Free Resources:

💖 Grab Our Exclusive Retention Marketing Cheatsheet: https://greendispensarymarketing.com/...

🚀 Get a Free 5-Minute Marketing Strategy Audit: https://greendispensarymarketing.com/...

🔑 Connect with Our Panelists:

• Steph Vrona (HighDef Studio):

LinkedIn: / stephvrona Website: https://highdef.studio/

• Lisa Williams (Toke Agency):

LinkedIn: / simplylisawilliams Website: https://thetokeagency.com/

• Sandra Bergman (Esbe Marketing):

LinkedIn: / sandrabergman Website: https://esbemarketing.com/

👍 Like, Comment, and Subscribe to stay ahead in the cannabis marketing game!

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In this episode, we sit down with Steph Vrona, the dynamic founder and CEO of High Def Studio, a powerhouse in cannabis marketing and retention strategies. With nearly a decade of experience in the cannabis industry, Steph shares her inspiring journey from corporate marketing to entrepreneurship, revealing how she turned a setback into an opportunity to create her own agency.

Join us as Steph dives into the critical importance of customer retention and loyalty in the cannabis space. She discusses the common pitfalls dispensaries face when attracting new customers without focusing on keeping the ones they already have. Learn why a solid retention strategy is beneficial and essential for long-term success.

Steph also shares her insights on optimizing dispensary operations, including how to implement effective loyalty programs that truly resonate with customers. Discover her expert tips on market research, discount strategies, and how to create a memorable customer experience that keeps patrons coming back.

Tune in for valuable advice on navigating the complexities of cannabis marketing and hear about Steph's passion for the industry that keeps her motivated despite its challenges.

Connect with Steph: / stephvrona

High Def Studio: https://highdef.studio/

🔍 Get a 5-Minute Video Marketing Strategy Audit From Us 👉 https://greendispensarymarketing.com/...

💖 Free Marketing Cheatsheet 👉 https://greendispensarymarketing.com/...

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In our first virtual B2B panel, we dive deep into the world of cannabis marketing with three industry titans who are revolutionizing customer retention and loyalty strategies in 2025. Join Samuel Fisher as he moderates an insightful discussion with Ryan McMullen (Zohr Stohr Media), Steve Riparip (Tact Firm), and Ryan Stewart (Dispojoy), uncovering the secrets to transforming dispensary marketing.

The Experts' Journey

Discover how these visionary CEOs transformed their unique backgrounds into cutting-edge marketing solutions for the cannabis industry. From solo consultants to industry leaders, they share their remarkable stories of building successful businesses that are changing how dispensaries connect with customers.

Key Insights:

• Retention Statistics: Learn why nearly 50% of dispensary customers never return after their first visit

• Marketing Innovation: Explore breakthrough strategies in email/text messaging, programmatic advertising, and loyalty programs

• Industry Evolution: Understand how cannabis marketing has transformed from a chaotic landscape to a sophisticated, data-driven approach

Deep Dive into Expertise:

• Ryan McMullen reveals programmatic advertising strategies to acquire and retain customers

• Steve Riparip exposes critical insights into customer retention and data-driven marketing

• Ryan Stewart demystifies the art of text message marketing in the cannabis industry

Whether you're a cannabis business owner, marketer, or industry enthusiast, this virtual panel offers unparalleled insights into maximizing customer engagement and building lasting loyalty.

🔍 Unlock Cannabis Marketing Secrets: Virtual Panel Reveals Game-Changing Loyalty Strategies for 2025!

Free Resources:

💖 Grab Our Exclusive Retention Marketing Cheatsheet: https://dispensarymarketing.com/loyal...

🚀 Get a Free 5-Minute Marketing Strategy Audit: https://dispensarymarketing.com/marke...

🔑 Connect with Our Experts:

• Ryan McMullen (Zohr Stohr Media): / ryanmichaelmcmullen

https://zohrstohr.com/

• Steve Riparip (Tact Firm): / steveriparip

https://tactfirm.com/

• Ryan Stewart (Dispojoy): / ryan-stewart-30a852149

https://www.dispojoy.com/

👍 Like, Comment, and Subscribe to stay ahead in the cannabis marketing game!

Keywords: Cannabis marketing, dispensary loyalty, text message marketing, customer retention, email marketing, programmatic advertising

In this episode, we sit down with Jarell Wall, the visionary CEO of Gentleman Quinn's Blunt Co., a luxury pre-roll brand that's making waves in Colorado's cannabis industry. Jarell shares his fascinating journey from television production to becoming a key player in the cannabis market, revealing how a simple idea for a "big ass blunt" transformed into a thriving business.

Join us as Jarell discusses the unique challenges and opportunities he faced while building his brand in an ever-evolving industry. He delves into the creative process behind developing high-quality pre-rolls and the importance of branding in a competitive landscape.

Discover how Jarell leveraged his background in audio engineering and marketing to craft a product that stands out on the shelves. He provides insights on navigating the complexities of cannabis regulations and shares practical tips for aspiring entrepreneurs looking to break into the market.

Tune in to learn about the significance of community and authenticity in branding, especially in an industry still overcoming stigma. Jarell also reflects on his personal experiences and how they shaped his passion for cannabis and entrepreneurship.

Connect with Jarell: / jarellwall

Gentleman Quinns Blunt Co.: https://www.gentlemanquinns.com/

🔍 Get a 5-Minute Video Marketing Strategy Audit From Us 👉 https://greendispensarymarketing.com/...

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Key Highlights:

• The Journey to Cannabis: Jarell shares how his diverse background led him to discover opportunities in the cannabis industry.

• Innovative Branding: Learn about the creative strategies behind Gentleman Quinn's unique product offerings.

• Overcoming Industry Challenges: Discover how Jarell navigated regulatory hurdles and built a successful brand.

If you found this episode insightful, please give us a thumbs up, drop a comment, and subscribe to stay updated on all things cannabis! Your engagement helps us bring more valuable conversations to our community.

Keywords: Jarell Wall, Gentleman Quinn's Blunt Co., luxury pre-rolls, cannabis entrepreneurship, branding strategies, industry challenges

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In this episode, we sit down with Amy Donohue, an expert social media manager and startup advisor for cannabis brands. With her extensive experience, Amy shares invaluable insights on navigating the complex world of social media marketing within the cannabis industry.

Join us as Amy discusses her journey from managing car dealerships and commercial real estate to becoming a key player in the cannabis sector. She reveals the unique challenges faced by cannabis brands in a digital landscape often hindered by strict regulations and stigma.

Discover how to effectively utilize social media without falling victim to shadowbans or violating platform terms of service. Amy provides practical tips on content creation, compliance, and building a strong online presence that resonates with your audience.

Tune in to learn about the importance of community engagement and authenticity in brand messaging, especially in an industry that is still overcoming societal misconceptions. Amy also shares her personal experiences with chronic pain management through cannabis and how it fueled her passion for this field.

Connect with Amy: / amydonohue

🔍 Get a 5-Minute Video Marketing Strategy Audit From Us 👉 https://greendispensarymarketing.com/...

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Key Highlights:

• Transitioning to Cannabis: Amy shares her transition into the cannabis industry and the motivations behind it, including her personal health journey.

• Navigating Social Media Challenges: Learn about the unique obstacles cannabis brands face on platforms like Instagram and Facebook, and how to overcome them.

• Building Authentic Connections: Discover the significance of community support and genuine engagement in fostering brand loyalty.

  
  

If you found this episode insightful, please give us a thumbs up, drop a comment, and subscribe to stay updated on all things cannabis! Your engagement helps us bring more valuable conversations to our community.

Keywords: Amy Donahue, social media management, cannabis marketing, shadowban prevention, community engagement, cannabis industry challenges

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In this episode, we sit down with Diane Downey, the CEO and co-founder of Rebel Spirit Cannabis, a leading cannabis brand known for its high-quality, organically grown products. Diane shares her unique journey from being a high school English teacher to becoming a successful entrepreneur in the cannabis industry.

Discover how Rebel Spirit Cannabis is making waves in Oregon by prioritizing sustainable farming practices and creating a diverse range of products, including flower, pre-rolls, gummies, and concentrates. Diane discusses the importance of living soil cultivation and how it contributes to the exceptional quality of their cannabis offerings.

Tune in to learn about the challenges Diane faced as a female CEO in a predominantly male industry and how she navigated these obstacles while building a reputable brand. She also shares insights on the significance of community support and integrity in business, as well as Rebel Spirit's commitment to social equity through initiatives like profit sharing with organizations such as The Last Prisoner Project.

Connect with Diane: / diane-downey-9bba09157

Learn More about Rebel Spirit Cannabis: https://rebelspiritcannabis.com/

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Key Highlights:

• Transitioning from Education to Entrepreneurship: Diane shares her personal story of leaving her teaching career to pursue her passion for cannabis cultivation.

• Commitment to Organic Practices: Learn how Rebel Spirit Cannabis employs living soil techniques to enhance product quality while promoting environmental sustainability.

• Navigating Challenges as a Female CEO: Diane discusses her experiences in the cannabis industry and the importance of resilience and integrity in leadership.

If you found this episode insightful, please give us a thumbs up, drop a comment, and subscribe to stay updated on all things cannabis! Your engagement helps us bring more valuable conversations to our community.

Keywords:

Rebel Spirit Cannabis, Diane Downey, organic cannabis, cannabis entrepreneurship, Oregon cannabis market, sustainable farming practices, women in cannabis

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In this episode, we sit down with Jose Escalante, the CEO of Futura Farms, a pioneering medical cannabis company in Peru. Jose shares his insights on the challenges and opportunities within the burgeoning medical cannabis market in Latin America, highlighting Futura Farms' mission to democratize access to cannabis-based treatments.

Discover how Futura Farms is leading the way in Peru by importing and distributing high-quality cannabis products to licensed medical dispensaries. Jose discusses the importance of compliance, patient education, and the role of scientific research in shaping the future of medicinal cannabis. Tune in to learn how Futura Farms is not only transforming healthcare in Peru but also setting a precedent for the industry across Latin America.

Connect with Jose: / jose-i-escalante-5731a242

Learn More about Futura Farms: https://futura-farms.com

🔍 Get a 5-Minute Video Marketing Strategy Audit From Us 👉 https://greendispensarymarketing.com/...

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Key Highlights:

Pioneering Medical Cannabis in Peru 🌱: Jose discusses how Futura Farms is at the forefront of Peru's medical cannabis movement, sharing his journey and vision for expanding access to patients in need.

Navigating Regulatory Challenges ⚖️: Learn about the complex legal landscape surrounding medical cannabis in Peru and how Futura Farms ensures compliance while delivering safe products to consumers.

Empowering Patients Through Education 📚: Discover how Futura Farms prioritizes patient education and support, helping individuals make informed decisions about their treatment options.

If you found this episode valuable, give us a thumbs up, drop a comment, and subscribe to stay updated on all things cannabis industry! Your engagement helps us bring more insightful conversations to our community.

Keywords: Peru medical cannabis, Futura Farms, cannabis distribution Peru, Jose Escalante, medicinal cannabis access, Latin America cannabis market, cannabis entrepreneur

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In this episode, Samuel Fisher sits down with Michael Diaz-Rivera, the founder of Better Days Delivery, Colorado’s premier cannabis delivery service, to discuss the challenges and opportunities within the cannabis delivery landscape.

Michael shares his story of building a delivery service that’s reshaping access to cannabis in Colorado, focusing on safe, reliable, and compliant options for consumers. Tune in to learn how Better Days Delivery is pioneering change in the industry while prioritizing customer experience and legal compliance.

Connect with Michael: / michael-diaz-rivera-01370ba7

Learn More about Better Days Delivery: https://www.betterdaysdelivery.com/

🔍 Get a 5-Minute Video Marketing Strategy Audit From Sam 👉 https://greendispensarymarketing.com/...

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Key Highlights:

A New Era of Cannabis Delivery in Colorado 🌿: Michael reveals the journey behind Better Days Delivery and how they’re changing the cannabis delivery game in Colorado. Hear insights on adapting to a unique market and the key factors behind a successful delivery service.

Balancing Convenience with Compliance 📦: Learn about the regulatory challenges Michael and his team face in providing safe and compliant cannabis delivery, including strategies to ensure every order aligns with Colorado’s strict guidelines.

Consumer-Centric Cannabis Access 🛍️: Discover how Better Days Delivery prioritizes customer satisfaction through streamlined ordering, discreet packaging, and reliable delivery times, making cannabis access easier than ever.

If you found this episode valuable, give us a thumbs up, drop a comment, and subscribe to stay updated on all things cannabis industry! Your engagement helps us bring more insightful conversations to our community.

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