In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions.

📌 What You'll Learn:

- What are Jobs to Be Done (JTBD) keywords?
- Examples of JTBD keywords
- How to come up with JTBD keywords for your business
- JTBD conversion data
- Which JTBD keywords convert the highest.

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Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/

We discuss:
- Should you create landing pages vs. blog posts to target competitor keywords
- Vs. Keywords and a more advanced strategy of going after vs. keywords
- Alternatives Keywords
- Writing tips for going after competitor and vs. keywords
- and more!

Additional reading:
Landing page vs. blog posts:
https://www.growandconvert.com/conversion-rate-optimization/landing-pages-vs-blog-posts/
Pain Point SEO:
https://www.growandconvert.com/seo/pain-point-seo/
Circuit Case Study
https://www.growandconvert.com/content-marketing/scaling-seo-traffic/

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions.

In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.

SEO conversion rate article