• How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith

  • 2025/01/06
  • 再生時間： 51 分
  • ポッドキャスト

How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smith

無料で聴く

ポッドキャストの詳細を見る

  • サマリー

  • Ed Smith leads the Amazon mass marketing team in Europe. In this episode we talk about how Amazon create such emotional advertising, how they make such huge decisions in their marketing and what Ed thinks about consistency within the Amazon brand.

    Timestamps

    00:00 - Intro
    00:48 - The top selling Amazon products at Christmas
    02:53 - Ed’s career journey to Amazon
    09:08 - Amazon’s sledging grannies campaign (age representation)
    14:49 - Why is Amazon’s advertising emotional
    21:10 - Being consistent with your brand
    24:39 - How Amazon make big decisions
    28:27 - Managing the demand side of Amazon
    29:30 - Amazon’s sustainability pledge
    35:12 - The role of influencers at Amazon
    38:56 - Culture at Amazon
    46:42 - Ed’s marketing predictions for 2025
    続きを読む 一部表示

あらすじ・解説

Ed Smith leads the Amazon mass marketing team in Europe. In this episode we talk about how Amazon create such emotional advertising, how they make such huge decisions in their marketing and what Ed thinks about consistency within the Amazon brand.

Timestamps

00:00 - Intro
00:48 - The top selling Amazon products at Christmas
02:53 - Ed’s career journey to Amazon
09:08 - Amazon’s sledging grannies campaign (age representation)
14:49 - Why is Amazon’s advertising emotional
21:10 - Being consistent with your brand
24:39 - How Amazon make big decisions
28:27 - Managing the demand side of Amazon
29:30 - Amazon’s sustainability pledge
35:12 - The role of influencers at Amazon
38:56 - Culture at Amazon
46:42 - Ed’s marketing predictions for 2025
続きを読む 一部表示

How Amazon built distinctive assets, compound creativity and a winning culture - Ed Smithに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。