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Are you wondering how to get your therapy practice noticed without spending a fortune on PR firms? If so, this episode is for you! I’m sitting down with Dina Behrman, a former journalist turned PR strategist who’s sharing her best PR strategies for therapists.
Tune in to hear why PR is one of the quickest ways to reach more people who could be potential clients, and how you can leverage other people's audiences to expand your reach. Plus, Dina breaks down her simple five-step process for pitching to the press and drawing in your ideal clients. Say goodbye to being at the mercy of social media algorithms and hello to owning your narrative in the public eye.
If you're looking to step up your game and connect with larger audiences, this episode will teach you exactly how to do it. Don't let this opportunity pass you by - hit play now and let's start crafting your first pitch today!
Topics covered in this episode:
- Dina’s transition from journalism to PR, and why she believes in the power of PR for business growth.
- Why PR is a game-changer for reaching your ideal therapy clients.
- The most common misconceptions about getting publicity?
- Dina's PR strategies for therapists that will land you in your dream media outlets for free.
- Why following up on pitches is crucial, and how to do it effectively.
- How you can use one piece of publicity to create a snowball effect for more opportunities.
- The practical steps you should take to ensure your pitch stands out to journalists and podcast hosts.
Connect with Dina Behrman:
- Website: www.dinabehrman.com
- PR checklist: https://dinabehrman.com/pr-checklist/
- PR membership: https://dinabehrman.com/members-club-waitlist/
Connect with Carly Hill:
- Website: www.carlyhillcoaching.com
- Facebook group: Therapist to Coach Accelerator
- Instagram: @carlyhillcoaching
Work with Carly Hill
💕Get the step-by-step process of how to transition from therapist to coach in my book
https://therapreneur.carlyhillcoaching.com/order
💕Get The Ultimate Training Bundle, Which Gives You 37 trainings for $37
https://carlyhillcoaching.com/bundle
💕Get The Passive Income Playbook, Which Demonstrates My Method for Earning Passive Income As A Therapist & Coach
https://passiveincome.carlyhillcoaching.com/dfypassiveincome
Quote:
“Getting visible and getting featured in the press was the biggest game changer for my business and that enabled me to grow my business to six figures” - Dina Behrman