In this episode of Coaching Conversations, I'm speaking to Sherly Tavarez, an entrepreneur, influencer and trailblazer.

Dominican-American fashion stylist and entrepreneur Sherly Tavarez is the visionary behind Haus of Curls, a brand created for women embracing their natural hair journey. Growing up, Sherly often heard remarks like, "Why don't you brush your hair?" and "Are you going to the salon to straighten it?"—messages that made her feel curly hair wasn’t beautiful.

For years, she used heat and chemicals to straighten her hair, but eventually decided to fully embrace her natural curls. When she couldn’t find a brand that matched her newfound confidence, Sherly took matters into her own hands, launching Haus of Curls. She transformed the negative comments about natural hair into empowering statements printed on t-shirts, creating a brand that celebrates and uplifts women with curls.

As the founder of Haus of Curls, Sherly has built a thriving brand that blends creativity, authenticity, and a commitment to sustainability in fashion. Her unique vision has not only reshaped how people approach personal style but also how they think about fashion’s impact on the world.

Sherly’s journey from stylist to successful business owner is packed with lessons on resilience, innovation, and carving out your own path in a competitive industry.

Get ready for an insightful conversation about fashion, entrepreneurship, community and staying true to your values.

⏰Time Codes⏰

0:00 - Intro

01:19 - Introducing Sherly Tavarez

03:00 - Sherly Tavarez - Her Journey

04:30 - Having my hair relaxed from a young age

05:15 - Rediscovering your authentic self

08:00 - Having the confidence to wear your natural hair

08:40 - Cultural expectations for afro and afro Latin hair

10:50 - The importance of building a community in business

13:30 - Pelo Malo Where

16:30 - How a community can turn a brand into an overnight success

19:10 - Learning from your audience

22:00 - Being an inspiration for the younger generation

23:40 - It's just hair - In reality it's so much more

25:45 - Afro hair rules in schools

27:30 - stereotypes within the afro hair community

29:00 - Touching hair, why do people touch curly or afro hair

34:00 - Key milestones as a business owner

36:30 - Insights into good and bad marketing

39:00 - Working with influencers

42:00 - What to share and what nor to share on social media

46:00 - What advice would you give your younger self

47:00 - Advice on starting a business

49:30 - Tips for someone wanting to start their natural hair journey

Let's Connect:

▶️Subscribe to my channel: https://www.youtube.com/channel/UCgp5Wy1-UNUVwUm21US09_g

💻Book your own Coaching Conversation with me: https://bit.ly/elinmai-coaching-convo

Social & Website:

🌐Website: https://elinmai.com/

🔗LinkedIn: https://www.linkedin.com/in/elin-mai/

More about Sherly:

🌐Website: https://hauseofcurls.com/

Instagram: https://www.instagram.com/sherlytavarez/?hl=en-gb

🔗LinkedIn: https://www.linkedin.com/in/sherly-tavarez-bab0073a/

💥Get ready for an empowering conversation on *How to Transform Your Passion into a Thriving Business!

#confidence #latinx #curlyhair #empowerment