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In this episode of Side Hustle GROWTH, I sit down with Financial Expert Latanya Housen, who brings over 15 years of experience across Canada and Jamaica, empowering entrepreneurs—especially side hustlers—with the knowledge they need to secure the right funding without dipping into personal income.

Join us as we explore funding options tailored to side hustlers, from grants and loans to investor opportunities, with a special focus on overcoming common funding obstacles faced by women and minority entrepreneurs.

Episode Highlights:

• Finding Fit-for-Purpose Funding: Learn about the best funding options—from grants to small loans—that align with your unique business needs and industry.
• Breaking Down Grant Myths: Discover common mistakes in grant applications and the secret to aligning with criteria for higher approval odds.
• Money Matters: Understand the importance of separating personal and business finances and how to build strong relationships with banks for long-term success.

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Latanya holds a Masters of Business Administration from Nova Southeastern University and a double major BSc. Degree in Management and Psychology from the University of the West Indies.

Latanya now develops and leads the execution of the Black Customer Experience Strategy at top 5 Canadian Bank, amplifying their brand and the growth of personal and business portfolios by deepening existing customer relationships and driving new to bank business.

She is a trusted advisor to leadership teams across the banking enterprise as a subject matter expert who acts as a "face of the bank" and key liaison between the Bank and the Black community. She has over 15 years experience in Business and Portfolio Management, Business Development, Operations in the Financial sector.

Connect with Latanya on LinkedIN HERE.

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