In this conversation, Himanshu Verma and Prem Gupta delve into the concept of wasted spend in marketing, emphasizing the importance of defining goals and metrics for success.

They discuss how keyword relevance plays a critical role in optimizing ad spend and achieving better marketing outcomes.

The dialogue highlights the need for a strategic approach to spending, where not all expenditures without immediate sales are deemed wasted, and the significance of aligning marketing efforts with overall business objectives.

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Amazon design examples.

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$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.

We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.

The conversation highlights best practices for maximizing CTR and the necessity of data-driven decision-making in video marketing.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

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Amazon design examples.

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$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.

In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up your video ad game.

We also cover Amazon’s new Video Reveal feature for brand stores, the impact of adding seller feedback ratings to search results, and a two-step approach to split testing using tools like PickFu alongside Amazon's experiments. Additionally, we touch on important changes to A+ Content Comparison Charts, a critical deadline for Premium Beauty sellers, and how Amazon’s Sponsored Display Lead Generation tool can boost your business.

Tune in now to stay on top of the latest strategies and make sure you’re prepared for success on Amazon.

RESOURCES

Read our News Feed.

Book an Amazon Advertising audit.

Follow me on Twitter.

Amazon design examples.

Follow our team.

$85 to $117k in 45 days. 2-minute breakdown of what we did.

Message George.