What happens when a basketball enthusiast from Panama transforms into a vegan bodybuilding pioneer and entrepreneurial force in the world of plant-based treats? Roger Smith is here to share his fascinating journey from the courts to the kitchen, revealing how a chance encounter with veganism at age 22 led to a life committed to animal welfare, personal health, and groundbreaking business ventures. Discover how Roger defied early skepticism about protein intake, turning his doubters into believers while building impressive muscle strength on a vegan diet.

As Roger and I navigate the rapidly evolving landscape of vegan fitness coaching, we weigh the impact of digital influencers on genuine coaching practices. The surge in vegan coaches is undeniable, but not without its challenges and opportunities. We explore the delicate dance between maintaining authentic coaching roles and the allure of influencer-driven markets, questioning the future shifts in the fitness industry and its broader implications on personal health and entrepreneurship.

But it’s not just about muscle and coaching—Roger’s entrepreneurial spirit shines with his latest venture, the Chilled Cocoa vegan ice cream truck in Houston. Inspired by a memorable visit to Sweet Ritual in Austin, Roger crafts unique ice cream flavors, collaborating with vibrant vegan communities. Join us as we celebrate Roger's gratitude and contributions to the vegan movement, and the broader impact of plant-based lifestyles on fitness, business, and social responsibility. This episode is a heartfelt tribute to passion, innovation, and the power of community in fostering positive change.

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