Theme: History and longevity of trademarks, exemplified by Stella Artois.

Key Fact: The Stella Artois brewery holds the oldest continuously used trademark globally, dating back to 1366.

Quote: "The oldest continuously used trademark in the world belongs to the Stella Artois brewery, which has been using its iconic horn logo since 1366."

Analysis: This fact highlights the enduring power of branding and trademarks. Stella Artois's use of its trademark for over six centuries demonstrates the brand's commitment to its identity and its recognition among consumers. This example could be used to:

• Illustrate the importance of establishing strong trademarks for long-term brand recognition.
• Discuss the historical evolution of branding and marketing practices.
• Showcase a successful example of brand continuity and heritage.

Further Research:

• Investigating the evolution of the Stella Artois logo and brand identity over time.
• Exploring other historical examples of long-standing trademarks and their impact on brand success.
• Examining the legal and cultural factors contributing to the longevity of certain trademarks.

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Legal English Innovation presents a podcast briefing on trademarks and logos for legal professionals. Join our live classes led by native qualified professors and master superlative grammar in legal English. Crucial for describing unique trademarks and legal precedents, superlative adjectives (e.g., biggest, best, first) ensure clarity and precision. Explore the industrial property rights of logos, their protection under trademark law, and the complexities of international trademark considerations.

Subject + to be + the + superlative adjective + (optional prepositional phrase)

For example:

• This trademark is the most valuable.
• Our client's logo is the best in the industry.

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We'll kick off by exploring phrases like "kick off" (football), "level playing field" (baseball), "down to the wire" (track) and "having the inside track" (horse racing). Tune in to learn how these sporty sayings pack a punch in the courtroom and boardroom. Let's "step up to the plate" and improve your legal vocabulary!

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We're diving into the fascinating world of trademarks. We'll explore how companies protect their brands and learn how to use comparative adjectives to describe and differentiate products. Let's get started!

Comparative Adjective Formula:

• Short Adjectives: Adjective + -er + than
  • Example: stronger than, faster than
• Long Adjectives: More + Adjective + than
  • Example: more impressive than, more durable than
• Irregular Adjectives: These have unique forms
  • Example: good - better - best, bad - worse - worst

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U.S. patents are essentially nonrenewable. Think of them like a countdown timer. Once that timer runs out, anyone can use the invention.

Here's how long they last:

• Utility patents: These protect how inventions work (like a new engine). They last 20 years from the date you apply for the patent.
• Design patents: These protect how something looks (like the shape of a new car). They last 15 years from the date the patent is granted.

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An explanation of copyright duration, particularly as it relates to the works of well-known figures like Paul McCartney, David Bowie & Ernest Hemingway.

Copyright Duration Formulas:

• General Rule: Life of the Author + 70 years
• Works Made for Hire: 95 years from publication or 120 years from creation, whichever is shorter
• Pseudonymous/Anonymous Works: 95 years from publication or 120 years from creation, whichever is shorter

The podcast aims to explain the nature of the LLM, a specialized graduate degree in law, to its listeners.

Two paths to an LLM. Which is best for you?

This episode tackles the passive voice—a grammar concept essential for legal writing. We'll focus on "regulated by" and "overseen by" within the Securities Exchange Act, showing you how to use these constructions accurately.

[Subject] + to be + past participle of verb + by + [agent]

Examples:

• "The stock market is regulated by the SEC."
• "Financial institutions are overseen by various government agencies."