This week, we're joined by Darin Rhodes. Darin is the Founder of TruePartnerAI and the Owner of Utah Mortgage Pros, LLC from Provo, Utah, who has been in the mortgage business for over 22 years. Darin has been directly involved in small business marketing ever since pursuing an advertising degree from BYU in 1998, and loves innovative ways to make marketing easy and highly effective for his clients. With TruePartnerAI, a CRM that is lightning fast, easy to use, affordable, and that has cutting edge innovation, Darin leverages the latest tools and technology to utilize advanced marketing strategies to accelerate and drive leads for his Loan Officer clients.

Darin is here to discuss: → Mastering marketing strategies, and managing your mindset, and what to do if you're nervous about cold calling. → Keeping content creation simple and cost-effective, frameworks to make engaging content, and mastering consistency and battling perfectionism. → The impact of coaching on professional development, and building lasting relationships with referral partners.

Mortgage Marketing Renegades Website: www.mortgagemarketingrenegades.com

TruePartnerAI Website: www.truepartnersuccess.com

Darin Rhode's Instagram: @darinrhodes

Darin Rhode's LinkedIn: @DarinRhodes

Darin Rhode's YouTube: @darinrhodestruepartner

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Skylar Wallace. Skylar is a Senior Mortgage Banker at Flat Branch Home Loans from Seneca, Missouri, and is one half of the Level Up Lenders Team with previous guest, Sam Hickey. Skylar and Sam have been partners since 2019, with the goal to close 850-1000 loans this year.

Skylar is here to discuss: → Soul searching to find his "why" in the mortgage industry, the "lack of hunger" in the community banking sector, and trying to build $1B in wealth through home ownership in rural America. → Splitting the LO role for efficiency, gaining trust with Realtors, and finding their business pain point. → Lead guarantees you can use with Realtors to gain their trust - lead follow-up guarantee, levels of pre-approval for leads, and finding Realtors more inventory.

Skylars's 1st Loans on Demand Appearance in Episode 67:

https://loansondemand.podbean.com/e/67-skylar-wallace/

Flat Branch Home Loans Website: www.fbhl.com

Skylar Wallace's Personal Email: sky8632@gmail.com

Skylar Wallace's Facebook: @SkylarWallace

Level Up Your Business Facebook Group: @LevelUpYourBusiness

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Justin Lopatin. Justin is the Division President at Vybe Mortgage from Delray Beach, Florida, who's funded over $1 billion of volume in his 18 year career in mortgages. Justin is also a Co-Founder and Principal Coach at GO! Coaching (or Growth Only Coaching), which specialize in coaching Mortgage Loan Officers (MLOs) at all levels to double production while increasing their time.

Justin is here to discuss: → How he started in mortgages, the mindset he's had to fund $1B in mortgages, and real estate being the "golden goose". → The interconnectedness of marketing and sales, utilizing social media, and the most undervalued skill you should learn to improve your marketing. → Why you have to be tracking everything in your business, increasing your sales activity, and how being positive and enthusiastic can transform your business.

GO! (Growth Only) Coaching Website: www.growthonlycoaching.com

Vybe Mortgage Website: www.vybemortgage.com

Justin Lopatin's Instagram: @justinlopatin

Justin Lopatin's LinkedIn: @JustinLopatin

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Cindy Ertman. Cindy is the CEO & Founder of The Defining Difference, a mortgage coaching and training company, from Manhattan Beach, California, and also the Mortgage and Strategy Coach at RMP Mortgage Manhattan Beach. Over her 30+ years in the mortgage industry, Cindy has been a top 100 originator in the US for over a decade and a top 100 mortgage executive for 5 years, personal yearly production of over $200 million, and run a $1.2 billion branch and a region for a national mortgage bank. Also a success coach, speaker, trainer, and best-selling author, Cindy has now dedicated her life to empowering the growth of others and her coaching company, The Defining Difference, empowers leaders and originators to make outcome driven choices that result in increased production, greater income and better quality of life.

Cindy is here to discuss: → The pillars that have made her successful for over 30 years in the mortgage industry, including building systems and teams, adapting to market changes, and the importance of client and referral connection. → Multiple successful scripts for finding business with clients and referral partners, asking clarifying questions, leveraging existing networks (CRM), and expanding your market. → The importance of putting words to your expertise, systemizing your differentiator and value propositions, and her 10 step communication plan that has won her business.

Cindy Ertman's Website: www.cindyertman.com

Cindy Ertman's Facebook: @CindyErtmanNow

Cindy Ertman's Instagram: @cindyertman

Cindy Ertman's LinkedIn: @CindyErtman

Cindy Ertman's YouTube: @CindyErtman

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Spencer Dusebout. Spencer is the CEO and Founder of Aidium from Boulder, Colorado, a mortgage CRM software with intelligent automation. A serial entrepreneur, Spencer is a sought after public speaker, who has given multiple TED talks as well as spoken at many regional conferences.

Spencer is here to discuss: → Loan Officers and Brokerages having to embrace technology to stay competitive and offer a better client experience. → The long-term value of a client and the importance of communication in creating connection. → Leveraging data to improve client retention and make the most of the leads you already have.

Aidium Website: www.thinkaidium.com

Aidium LinkedIn: @Aidium

Aidium Facebook: @Aidium

Spencer Dusebout's LinkedIn: @SpencerDusebout

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Mike Hajjar, CMPS. Mike is a Mortgage Advisor and Branch Manager at Landmark Mortgage Planners DBA (a division of American Financial Network Inc.) from the Detroit Metropolitan Area in Michigan, who's been in the industry since 2005. Mike is a mortgage planning specialist that's built his business on integrity, transparency, and trust.

Mike is here to discuss: → Transitioning from consumer direct to a more referral based business, and creating a successful hybrid mortgage business model. → How you need to have both sales skills, ethical practices, and genuine interactions to have long term success and growth. → Blending traditional sales approaches with digital/social media to stay current and deliver a faceted approach.

Mike Hajjar's Website: www.afncorp.com/web/mikehajjar

Mike Hajjar's Facebook: @MikeHajjar

Mike Hajjar's LinkedIn: @MikeHajjar

Mike Hajjar's Instagram: @mikehajjar_mortgage

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

This week, we're joined by Michelle Berman-Mikel. Michelle is CEO, Founder & Creator of Beyond the Method™ and Berman Media PD, Inc. from Phoenix, Arizona, which teaches Realtors and Loan Officers how to delve into the minds of ideal clients, leveraging crucial data to turn Instagram from a casual platform into a dynamic, lead-generating powerhouse. Michelle is also a national speaker and the host of the "Coffee and Questions" podcast, which explores the intersections of psychology, social media savvy, and business acumen.

Michelle is here to discuss: → Tactics used in her Beyond the Method™ coaching to help Loan Officers build better connections on Instagram and other social media platforms and utilize leverage. → The non-negotiables of content you should be posting (value and lifestyle), how connection is more important than volume, and personalizing communication. → How to get hyper-local on Instagram, and the amount of touch points you need to be able to convert a lead.

Berman Media PD Website: www.michelle-berman.mykajabi.com

Michelle Berman-Mikel's Instagram: @bermanmediasocial

Michelle Berman-Mikel's LinkedIn: @MichelleBermanMikel

Michelle Berman-Mikel's YouTube: @michellebermanmikel

Coffee & Questions Podcast: @Coffee&QuestionsPodcast

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula

Today, we're joined by Ronda Hickey. Ronda is a Senior Mortgage Banker at Flat Branch Home Loans from Newton County, Missouri, who's been in the mortgage industry since 2005. Ronda, an industry unicorn who is great at underwriting and also a master of sales, has a yearly personal production range between 450-500 loans, while also managing a team and raising 5 kids.

Ronda is here to discuss: → How she manages her time in her business, keeps detailed notes on clients, and has boundaries for her personal life. → Value adds you can give to Realtors, niching your referral ask, and where to find business and gain market share. → How overwhelming your client with too much information can lose you deals, and why it's important to say "how", not "no".

Flat Branch Home Loans Website: www.fbhl.com

Ronda Hickey's Email: rhickey@fbhl.com

Ronda Hickey's Facebook: @RondaHickey

Ronda Hickey's LinkedIn: @RondaHickey

Learn more about the Direct to Consumer LO Accelerator here.

Loans On Demand Website: www.loansondemand.io

Loans On Demand YouTube: @LoansOnDemand

Loans On Demand Instagram: @loansondemand

Luke Shankula's Facebook: @LukeShankula

Luke Shankula's LinkedIn: @LukeShankula

Luke Shankula's Instagram: @lukeshankula