In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility. Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest control experts, roofers, and plumbers, can leverage their real-world expertise to secure editorially-earned links, grow their reputation, and stand out in competitive markets. Key highlights include: Chris’s personal story and the evolution of Linkify over the last four years. Why local service businesses are the perfect fit for digital PR and how to position your expertise for maximum impact. The decline of HARO (Help a Reporter Out), what caused it, and alternatives like SOS (Source of Sources) to connect with journalists. How to build a curated list of journalists and publications to pitch your stories. The importance of earned media versus paid links and why quality links always beat quantity. The future of PR and the increasing role of social media, video content, and storytelling in driving visibility. Chris and Danny also dive into practical strategies for integrating PR into your marketing efforts, such as creating compelling stories, understanding the news cycle, and using PR to protect against algorithm updates. They discuss how to blend PR with on-page SEO to build a robust and balanced online presence that ranks well and converts. Whether you're a pest control business owner, a digital marketing professional, or just someone interested in learning more about the synergy between PR and SEO, this episode is packed with expert tips, real-world examples, and actionable advice. 📌 Timestamps: 00:00 Introduction to Chris Pantelli 06:05 The Evolution of Linkify and Its Services 12:24 The Importance of Local Service Businesses in PR 16:42 Understanding HARO and Its Transition 26:39 Building a Personal Brand for Local Businesses 37:58 The Importance of Brand Awareness 41:01 Getting Started with PR for Local Businesses 44:11 Building Relationships with Local Journalists 49:02 Understanding Quality Metrics in PR 57:12 The Future of PR and Social Media 📌 Key Takeaways: - Local service businesses can capitalize on their expertise to secure media coverage. - PR links are invaluable for boosting authority, trust, and search rankings. - Content creation, personal branding, and social media are essential for staying competitive. - Earned media is far more impactful than paid links and drives real results. Chris Pantelli, Co-Founder of Linkify: LinkedIn: https://www.linkedin.com/in/chris-panteli/ Twitter: https://twitter.com/Linkifi_ Website: https://linkifi.io/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp #LinkBuilding #DigitalPR #LocalSEO #PestControlMarketing #SEOExperts #EarnedMedia #BrandAwareness

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver. Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. Throughout the discussion, Ronald identifies some of the most common SEO challenges for local businesses, such as a lack of direction and inadequate understanding of what SEO can achieve. He encourages businesses to build a strategy that goes beyond generating keywords and traffic and that resonates with their goals. Offering an accessible yet powerful approach, he suggests businesses concentrate on digital PR and high-authority backlinks, particularly since Google increasingly values trust and quality. Ronald Osborne, Founder of Osborne Digital Marketing: LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/ YouTube: https://www.youtube.com/@osbornedigitalmarketing Osborne Digital Marketing: https://osbornedm.com/ Rank Lightning: https://ranklightning.com/ CTR Driver: https://ctrdriver.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Ronald Osborne 10:38 Consulting: Helping Others Navigate Business 22:40 Introducing Rank Lightning: A New SEO Tool 33:06 The Gray Area of SEO Practices 40:09 Effective Content Strategies for Local Businesses 50:05 The Importance of Quality Backlinks 56:59 The Future of SEO and Digital Marketing #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies. Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant. They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries. Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry. Brian Dordevic, Founder of Alpha Efficiency: Twitter: https://twitter.com/briandecoded LinkedIn: https://www.linkedin.com/in/briandecoded/ YouTube: https://www.youtube.com/@briandecoded/ Newsletter: https://briandecoded.com/ Alpha Efficiency: https://alphaefficiency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Brian Dordevic 08:56 The Importance of Custom Coding in SEO 15:07 The Role of Links and Content in SEO 24:13 SEO Tools and Strategies for Success 47:23 Maintaining SEO Rankings 56:56 Technical SEO Essentials 01:00:20 The Impact of Backlinks 01:10:09 Optimizing Google Business Profile 01:17:25 Agency Operations and Team Management 01:28:50 Niche Focus on Attorneys #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals. Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably. The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities. Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals. Mark Hummel, CEO of Pest Empire Builder: LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/ Facebook: https://www.facebook.com/mark.hummel.501 Instagram: https://www.instagram.com/markohumm_/ Website: https://www.pestempirebuilder.com/ Email: mark@pestempirebuilder.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Mark Hummel 13:22 Essential Systems for Scaling 26:56 Traits of Effective Leaders 31:44 Understanding Business Needs 39:38 The Power of Mentorship and Models 46:23 The Value of Continuous Learning 50:51 Lessons Learned in High Performance 54:19 The Value of Education vs. Experience #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career. The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month. Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability. The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences. In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape. Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy: YouTube: https://www.youtube.com/@nathangotchLinkedIn: https://www.linkedin.com/in/nathangotch/Twitter: https://twitter.com/nathangotch Gotch SEO Academy: https://www.gotchseo.com/Rankability: https://www.rankability.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Nathan Gotch 13:59 The Evolution of Gotch SEO Academy 24:37 Understanding Gotch SEO Academy 31:48 The Art of Quality Content Creation 46:51 Quick Wins for Local SEO 49:47 Understanding Backlinks and Competition in SEO 56:03 Building from Zero: Strategies for New Businesses 01:02:27 The Future of SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Amy Toman, a distinguished Google Business Profile (GBP) Diamond expert. Amy shares insights on her journey to becoming a Diamond expert, emphasizing the value of participating in the GBP community and helping small businesses with Google listing management. She explains the process of gaining Diamond status, which involves actively answering questions in the Google forums and demonstrating a deep understanding of Google products.

Danny and Amy discuss the challenges small businesses face when managing Google Business Profiles, particularly for local service businesses like pest control. Amy highlights the importance of having a legitimate business location and the potential risks of using a home address without proper signage. She advises on the best practices for setting up a business address to avoid suspensions, emphasizing that a visible and verifiable address can enhance a business's visibility in search results.

Amy also dives into the appeal process if a business's GBP gets suspended. She stresses the importance of gathering authoritative documentation, such as business licenses and tax records, before submitting an appeal. She provides a detailed step-by-step guide on how to appeal a suspension, the importance of proper paperwork, and the need for agencies or Google Product Experts to assist with complex cases.

The conversation shifts to broader SEO strategies, such as the value of creating service area pages to extend a business's reach beyond its physical location. Amy and Danny both advocate for white-hat SEO practices, stressing the importance of authenticity in reviews and avoiding manipulative tactics. Amy highlights the risks associated with fake reviews and shares how Google is improving its filters to detect suspicious activities.

Throughout the episode, Amy emphasizes the importance of treating Google Business Profiles as valuable business assets and being proactive in maintaining them. Her advice is practical and detailed, offering listeners valuable insights into navigating the complexities of Google Business Profile management, especially for small businesses that heavily rely on local search visibility.

Amy Toman,

LinkedIn: https://www.linkedin.com/in/amy-toman-25945047/

Email: local@amytheseo.com

GBP Forum: https://support.google.com/business/community/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt

LinkedIn: https://linkedin.com/in/dannyleibrandt/

Twitter: https://twitter.com/DannyLeibrandt

Website: https://dannyleibrandt.com

Pest Control SEO Podcast Platforms:

YouTube: https://www.youtube.com/@PestControlSEO/podcasts

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2

Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast

Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp

Podcast Chapters:

00:00 Background and Introduction

11:37 Google Business Profile Diamond Status

18:23 Navigating Address Changes

24:57 The Importance of Location for Small Businesses

30:50 The Role of Google Business Profile in Lead Generation

35:01 Navigating Google Business Profile Appeals

44:51 Preparing for Google Business Profile Challenges

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

This podcast features Danny Leibrandt, founder of Pest Control SEO, interviewing Allan Draper, a renowned figure in the pest control industry with ownership in 28 different companies, including 12 under the Proof Pest Control brand and a digital marketing agency called Lizard SEM. Allan also hosts the Bug Bucks podcast and manages a coaching program and community called Bug Bucks Plus. Danny admires Alan's extensive experience and accomplishments in the pest control space. The conversation delves into Allan’s journey into pest control, starting with his first failed venture. He shares how he pivoted from law to pest control, eventually founding Proof Pest Control in 2014. Both Danny and Alan agree that many entrepreneurs "fall into" the industry rather than choosing it. They discuss the significance of having a unique company name and brand, with Allan highlighting that Proof was inspired by a high school friend's company and has since grown into an established brand. Allan shares insights into the challenges of building a business, especially the early stages, detailing the sacrifices, stress, and long hours required. He emphasizes that while Proof achieved impressive revenue growth, it was far from easy. Allan outlines the phases of business growth, from doing everything yourself to eventually delegating tasks to others. Danny asks Allan for advice on how pest control business owners can scale their companies, to which Allan suggests focusing on marketing, addressing bottlenecks, and diversifying marketing efforts. The discussion emphasizes that hiring is essential for scaling, and Allan advises entrepreneurs to get out of the truck (i.e., stop doing everything themselves) and start delegating to others. They also discuss how to develop referral programs and build long-term customer relationships. The interview ends with Allan sharing lessons from his experience managing multiple companies, emphasizing that risk is less scary than regret. He highlights the importance of making sacrifices, being vulnerable, hiring the right people, and building a strong community in the pest control industry. Allan Draper, Founder of Proof Pest Control and Lizard SEM: Website: https://allandraper.com/ Instagram: https://www.instagram.com/allanrdraper/ LinkedIn: https://www.linkedin.com/in/allanrdraper Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Allan Draper 09:32 The Early Days of Proof Pest Control 18:48 Transitioning from Day-to-Day Operations 29:40 The Importance of Marketing Diversification 35:07 Building a Referral Program 38:27 Exploring Other Ventures and Startups 49:22 Learning from Experience and Community 57:29 Risk vs. Regret: A Key Lesson #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt interviews Lenny Gray, a seasoned expert in the pest control and door-to-door sales industry. Lenny discusses his journey from starting as a door-to-door sales rep for Orkin Pest Control to founding Rove Pest Control, one of the largest pest control companies in Utah. He explains how door-to-door sales played a significant role in his success and shares insights from his two books, Door to Door Millionaire and More Door to Door Millionaire. Lenny emphasizes the importance of a systematic sales process, which he calls the "sales flow," that can be applied to both door-to-door and inbound sales. His method focuses on ethical selling and building long-term relationships with customers, which has helped him retain clients for years. He also stresses the value of technology in door-to-door sales and managing a business efficiently, mentioning tools like SalesRabbit and FieldRoutes to streamline operations. Danny and Lenny also touch on the challenges and opportunities of door-to-door sales, particularly during events like COVID-19, where Lenny saw record sales as people were more frequently at home. They also discuss how pest control companies can hit the million-dollar mark by hiring the right people, leveraging their strengths, and focusing on growth strategies. Lenny concludes by talking about his mission to give back to the pest control industry through coaching and the Pest Empire Builder mastermind group, where he helps companies scale their businesses ethically. He hints at two upcoming books focused specifically on door-to-door sales techniques for the pest control industry, scheduled for release in early 2025. Lenny Gray, Founder of D2D Millionaire: LinkedIn: https://www.linkedin.com/in/lenny-gray-2b8029b/ Website: https://lennygray.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Lenny Gray 05:13 Developing Sales Training for Orkin 12:01 The Role of Testing in Sales 20:17 Resources for Door-to-Door 25:12 Business Growth Strategies 31:22 Hiring and Training Sales Reps 36:39 Finding the Right Business Partner 50:53 Traits of Successful Pest Control Owners 55:00 Leveraging Technology in Sales 58:07 The Future of Door-to-Door Sales 01:00:37 Upcoming Books and Resources #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery