In the latest episode of BDR's Prime Partners Podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

In this episode of the Prime Partners podcast, Zene Wynkoop, Director of Client Services & Technology at BxB Media, discusses the crucial role of staying updated on Google's changes to optimize your marketing strategy and budget.

This short conversation explores the importance of maintaining an updated Google Business Profile, the role of diverse content strategies, and the significance of measuring ROI effectively. Zene shares insights on common mistakes contractors make and offers predictions on future trends in digital marketing, emphasizing the need for adaptability and continuous learning in the industry.

• 00:00 Introduction
• 08:41 Recent Changes in Google and Their Impact
• 14:24 Content Types and Their Importance in Marketing
• 23:10 Measuring ROI and Revisiting Past Strategies
• 26:48 Effective Targeting and Attribution in Marketing
• 31:23 Understanding Market Differences and A/B Testing
• 38:23 The Importance of Google Business Profile and Mobile Optimization
• 44:35 Preparing for Future Google Updates and AI Integration

In this episode of the Prime Partners podcast, Peter Capuciati, chairman and CEO of Bluon, discusses the challenges faced by technicians in the HVAC industry and how owners and managers can provide a lifeline through innovative data access and support.

The conversation explores the evolution of technician training, the generational shift in the workforce, and the impact of Bluon's solutions on business efficiency and technician performance.

Listen and discover how investing in technician support leads to happier customers, more technician retention, and more successful business returns.

• 00:00 Introduction and Background
• 07:47 The Challenges of Technician Support
• 13:30 The New Way to Support Technicians
• 22:16 The Impact of Equipping Technicians with Resources
• 24:58 Implementing Bluon in Your Business and the Benefits
• 31:06 Conclusion

In this episode of the Prime Partners Podcast, Matthew and Jacob Abbott from Abbott Family Insurance join the show to talk about insurance planning for contractors. They discuss the importance of starting early, understanding coverage options, and the challenges of navigating the insurance industry. The Abbott brothers emphasize the need for education, personalized solutions, and the benefits of offering comprehensive benefits to employees. They also address common barriers to change, such as paperwork and resistance. Overall, they highlight the importance of putting employees first and building a culture of trust and support.

• 00:00 Introduction
• 06:38 The Importance of Understanding the Trades
• 09:37 The Right Time to Start Insurance Planning
• 13:52 The Challenges of Insurance and the Need for Education
• 24:46 Factors to Consider in Insurance Planning
• 32:54 About Abbott Family Insurance
• 36:08 Advice for Contractors in Evaluating Insurance
• 39:58 Conclusion and Final Thoughts

In this episode of the Prime Partners Podcast, Paul Redman, VP of Sales at Contractor Commerce, shares how shifting consumer preferences are shaping the future of the home service industry. The discussion focuses on the importance of e-commerce and online shopping in the industry, as well as the challenges and benefits of implementing an online store. Paul emphasizes the need for contractors to adapt to changing consumer behavior and offers insights into how Contractor Commerce helps contractors integrate e-commerce into their businesses. Discover the future of the consumer journey in the home service industry and where to start in getting a leg up in your market.

• 00:00 Introduction and Background
• 03:39 Shifting Consumer Preferences and the Future of the Industry
• 08:28 Challenges and Benefits of Implementing an Online Store
• 13:28 Common Early Challenges and Solutions
• 18:37 Feedback and Reaction from Contractors
• 26:54 Contractor Commerce Elevator Pitch
• 28:42 Advice for Hesitant Contractors
• 32:40 Conclusion and Next Steps

In this episode of the Prime Partners Podcast, Jordan Cordero of Live Oak Bank shares the importance of strategic succession planning for small business owners and how leveraging business loan options can facilitate the smooth transfer of business ownership.

The conversation highlights key insights into how proper financial planning and understanding different loan structures can significantly broaden potential buyer pools, making the transition more manageable for sellers and buyers. Whether you’re currently contemplating the future sale of your business or just want to be prepared for when the day arrives, learn how staying on top of business loan options can position you to one day make a smooth exit from your business.

• 00:00 - Introduction
• 03:16 - The importance of succession planning
• 09:00 - The economic impact on succession planning
• 11:35 - Pain points in obtaining business loans
• 25:05 - What sets Live Oak Bank apart?
• 32:31 - The first step in proactive succession planning
• 35:14 - Closing remarks

In this episode of Prime Partners Podcast, Alec Stevanovski from Homepros discusses 2024 trends in the home service industry, highlighting the impact of the economy, private equity, and technological advancements.

The discussion dives into the evolving role of private equity in the industry, noting a shift from aggressive acquisitions to more strategic investments. Alec suggests that independent contractors can still thrive by leveraging their unique value propositions and investing in marketing and community relationships.

Additionally, the conversation explores the rapid advancements in AI and automation, making sophisticated technology more accessible to small businesses. Alec underscores the potential for contractors to adopt and experiment with new technologies to stay competitive quickly.

Discover how to stay informed about industry trends and developments to adapt and thrive in a changing market.

• 00:00 - Introduction and background on Alec Stevanovski
• 07:00 - Impact of the economy on the home service industry
• 17:50 - Changes with private equity over the last year
• 29:15 - Increasing role and opportunity of technology in the trades
• 38:40 - About Homepros

In this episode of the Prime Partners podcast, Daniel Burrus, a leading futurist and business strategic advisor, shares how to gain a competitive advantage by anticipating future opportunities through trends and disruptions. Daniel emphasizes the importance of being an anticipatory organization rather than a reactionary one and outlines the concept of hard trends vs. soft trends that give us insight into the future. Discover resources and insights on how your business can take advantage of opportunities in your market with an anticipatory mindset.

• 00:00 Introduction and background on Daniel Burrus
• 01:10 What is a futurist?
• 03:42 What does it mean to be anticipatory?
• 08:08 The power of AI and getting started with it
• 16:01 The difference between hard trends and soft trends
• 20:10 Is every trend an opportunity?
• 25:20 How can businesses start moving from reactionary to anticipatory?

In this episode of the Prime Partners Podcast, Shaun Black, founder and chief analyst at PIVOTL, discusses the concept of business intelligence and its three key components: asking the right questions, getting clear answers, and making smart decisions. Discover the starting point for your businesses in implementing business intelligence and the impact it can have on team performance and business growth.

• Business intelligence involves asking the right questions, getting clear answers, and making smart decisions based on data.
• Transparency and accountability are crucial in creating a culture of business intelligence.
• Implementing business intelligence can lead to improved team performance, growth, and profitability.
• Getting started with business intelligence requires having the right field service platform and analytics solution in place.

• (00:00) - Introduction to Shaun and his background in data and analytics
• (05:08) - The importance of clear answers
• (08:34) - The Three S's: Sales, Services, and Strategic Decision Making
• (12:15) - Descriptive Analysis vs. Diagnostic Analysis
• (18:38) - The benefits of analytics and business intelligence
• (27:13) - Visible business intelligence leads to increased accountability
• (31:51) - Getting started with business intelligence
• (40:17) - The impact of business intelligence on team performance and business growth
• (41:09) - About PIVOTL