Andy Voggenthaler, CEO of No Nasty, joins Michael Benatar to discuss their product that helps eliminate bad smells from clothing. They started the company after encountering a person with strong body odor during a yoga class. They developed a formula that removes oils and bacteria from fabrics, making them clean and odor-free. No Nasty initially focused on laundry detergent for yoga clothing but expanded their product line to include odor sprays, shoe care, sports gear, and more. They bootstrapped the company and are now looking to raise capital to fuel their growth. Their marketing approach includes Amazon and specialty retail, as well as partnerships with influencers and sports teams. No Nasty is based in San Diego and plans to continue expanding their product offerings, including a potential new fragrance for their laundry detergent.

Takeaways

• No Nasty developed a formula that removes oils and bacteria from fabrics, making them clean and odor-free.
• They started with laundry detergent for yoga clothing but expanded their product line to include odor sprays, shoe care, sports gear, and more.
• No Nasty bootstrapped the company and is now looking to raise capital to fuel their growth.
• Their marketing approach includes Amazon and specialty retail, as well as partnerships with influencers and sports teams.

Chapters

00:00Introduction and Problem Statement

00:30Starting No Nasty and Developing the Product

03:00Expanding the Product Line

04:53Product Development and Iterations

06:40Timeline and Launch of the Company

08:30Raising Capital and Funding

12:04Approach to Marketing and Distribution

17:16Location and Future Plans

20:51New Products and Travel Laundry

23:35Conclusion and Contact Information

Checkout https://nonaste.com/