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サマリー
あらすじ・解説
On this episode we are joined by visionary UK entrepreneur, Joanna Jensen.
Joanna is the Founder of Childs Farm, an all-natural skincare brand for babies and children, specifically designed for young and sensitive skin. From launch in Joanna’s kitchen in Hampshire in 2010 to becoming the UK’s number 1 baby and childrens toiletries brand, this is a story of market disruption, product innovation and the critical importance of audience insight and product excellence.
This podcast was recorded the week before the news broke that Childs Farm had been purchased for £36.8m. The purchase looks set to ensure that the much-loved British brand will become a new power brand taking on the global giants such as Johnson & Johnson’s.
Joanna talks about her business journey and her experience of building an organic brand organically (bad pun, apologies)
Childs Farm was a Fawnbrake client in July 2021.
To find out more about Fawnbrake and StratHack, please visit www.wearefawnbrake.com
To get in touch, email amelia@wearefawnbrake.com