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Season 2, Episode 2 with Ross Farquar, Marketing Director of Little Moons
- 2022/04/10
- 再生時間： 41 分
- ポッドキャスト
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サマリー
あらすじ・解説
We think that Little Moons was the breakout brand hit of Lockdown 2021.
At a time when all we could do for fun was to mask up and head off to the supermarket, Little Moons, the award-winning moshi ice cream brand, was the colourful fun release that people were searching for.
In this episode we talk with Ross Farquar, the Marketing Director of Little Moons about the secrets behind the overnight success (which as we all know, absolutely want achieved overnight!)
Ross talks to us about working in a Founder-led business, the innovation in ice cream that inspired him to join the company and his background as an agency founder himself as well as his time at Cadburys and his last role as CMO of Wagamama’s, the hugely successful asian noodle restaurant chain.
Ross is open and honest about his experiences and learnings - this episode is full of strategic insights as well as ice cream. Enjoy!
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