William Chase is a fascinating character and we are delighted to be able to share his story with you on StratHack. William is a true, larger than life, home-grown British entrepreneur with deep insights into product, innovation, branding and marketing. He had his major commercial success in 2002 with his “posh crisps” brand, Tyrrell’s. Sticking with potatoes, he launched one of the first British artisanal gin brands (Chase Distillery, now owned by Diageo) and most recently, he has branched out (pun intended) into apples and gut health with his new brand Willy’s Apple Cider Vinegar. This tasty episode covers everything from gut health, to financial bankruptcies, new techniques for innovation and we learn all about The Mother…

StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders.

Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy.

In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business.

This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com.

Hosts:

Amelia Torode - Founder - Fawnbrake

www.wearefawnbrake.com

https://www.linkedin.com/in/ameliatorode/

Sera Holland - UK Deputy CEO - Ketchum

www.ketchum.com/london

https://www.linkedin.com/in/seramiller/

TechStars is one of the most successful technology accelerators on the planet. Recently they have been called out for the high rates of investment in female founded organisations and founders of colour. We caught up with Saalim Chowdhury, the new-ish UK MD, to get a better understanding from him as to what makes TechStars different. Saalim is fascinating on widening access to start up investment and demystifying the language and culture of early stage business ventures. He talks about predictors of business success, new models of teamwork and when it comes to knitting, why the knitter is more important than the wool. Enjoy.

StratHack is a podcast series about marketing strategy, highlighting lessons and learning from new brands and a set of diverse, inspiring business leaders.

Brought to you by Sera Holland and Ameila Torode, two award-winning advertising and PR professionals. Sera is the UK Deputy CEO of global communications consultancy Ketchum, Amelia the founder of Fawnbrake, a strategy consultancy.

In each episode, Sera and Amelia meet with a company or individual who have inspired them. Together they talk through the strategic decisions and creative choices made along the journey to success and after the interview they draw out the key strategic implications relevant to any brand or business.

This is a series designed to shine a light on fresh new business case studies in a way that is always practical to apply and enjoyable to listen to. To get in contact with us about this podcast please email strathack@wearefawnbrake.com.

Hosts:

Amelia Torode - Founder - Fawnbrake

www.wearefawnbrake.com

https://www.linkedin.com/in/ameliatorode/

Sera Holland - UK Deputy CEO - Ketchum

www.ketchum.com/london

https://www.linkedin.com/in/seramiller/

We think that Little Moons was the breakout brand hit of Lockdown 2021.

At a time when all we could do for fun was to mask up and head off to the supermarket, Little Moons, the award-winning moshi ice cream brand, was the colourful fun release that people were searching for.

In this episode we talk with Ross Farquar, the Marketing Director of Little Moons about the secrets behind the overnight success (which as we all know, absolutely want achieved overnight!)

Ross talks to us about working in a Founder-led business, the innovation in ice cream that inspired him to join the company and his background as an agency founder himself as well as his time at Cadburys and his last role as CMO of Wagamama’s, the hugely successful asian noodle restaurant chain.

Ross is open and honest about his experiences and learnings - this episode is full of strategic insights as well as ice cream. Enjoy!

To find out more about Fawnbrake and StratHack, please visit www.wearefawnbrake.com

To get in touch, email amelia@wearefawnbrake.com