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  • 309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday

    309: Create Memorable Winery Experiences That Drive Sales | Marketing Tip Monday
    2026/04/27
    Memorable winery visits don't happen by accident. They're designed. Craig Macmillan (Niner Wine Estates) shares how storytelling, insider access, and well-trained staff turn winery tours into long-lasting customer relationships. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified WineMarketing Tips eNewsletterSustainable Stories Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    10 分
  • 308: Balancing Cost, Efficiency, and Sustainability in Vineyard Management

    308: Balancing Cost, Efficiency, and Sustainability in Vineyard Management
    2026/04/16
    Making the best sustainable farming decisions isn't about choosing one solution; it's about weighing the best strategies for your vineyard. Lucas Pope, Vice President of Altera Solutions, shares how growers can balance performance, cost, and long-term impact by understanding trade-offs. Lucas dives into developing a vineyard for efficiency, the best irrigation setup, composting, herbicide-free practices, and fungicide resistance, while emphasizing collaboration with clients to select the best approach for each unique site. Resources: 117: Grapevine Mildew Control with UV Light219: Intelligent Sprayers to Improve Fungicide Applications and Save Money302: New Cover Crop Tool for Western GrowersAlterra SolutionsHealthy Soils PlaylistPre-Season Checklist for Powdery Mildew Management | DPR 1 - O; CCA 1 - IPM Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    32 分
  • 307: Planting for Pollinators | Sustainable Story

    307: Planting for Pollinators | Sustainable Story
    2026/04/13
    147 native plants now create a thriving monarch butterfly sanctuary. What started as a passion project now supports biodiversity with minimal maintenance. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified WineMarketing Tips eNewsletter Planting for Pollinators | Sustainable StorySustainable Story Worksheet | Electronic Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    2 分
  • 306: Using Barn Owls for Gopher and Rodent Control in Vineyards

    306: Using Barn Owls for Gopher and Rodent Control in Vineyards
    2026/04/02
    Barn owls are natural predators of gophers, voles, and mice, three of the most common vertebrate pests in vineyards. Matt Johnson, Professor in the Department of Wildlife at Cal Poly Humboldt University, studies how farms and wildlife can mutually benefit each other. Matt shares practical guidance on barn owl nest box design, placement, and maintenance, and explains how vineyard landscapes and surrounding habitat influence owl occupancy. Resources: 272: 30 Gophers a Night: Why Barn Owls Belong in Your VineyardBarn Owl Hunting Animation – Yarrow from the Lodi Wine Visitor CenterBarn Owl Nest Box Placement and MaintenanceBarn Owl Nest Box PlansCal Poly Humboldt Barn OwlsProbability of Nest Box Occupancy by Barn Owls Map Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    36 分
  • 305: 3 Easy Ways to Promote Your Sustainability | Marketing Tip Monday

    305: 3 Easy Ways to Promote Your Sustainability | Marketing Tip Monday
    2026/03/30

    Wine buyers care about sustainability—but are you talking about it? Learn three practical ways to share your sustainable winegrowing story through tasting room interactions, sales conversations, and social media that builds trust with today's conscious wine consumers.

    Resources:
    • *** Tell Your Sustainable Story Online Course ***
    • Apply for SIP Certified Wine
    • Marketing Tips eNewsletter
    • Sustainable Stories
    Support the Podcast:
    • Make a Donation
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education
    • Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings
    • SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards
    • Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year
    • Vineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    3 分
  • 304: Vineyard Mothballing: Costs, Risks, and Long-Term Yield Consequences

    304: Vineyard Mothballing: Costs, Risks, and Long-Term Yield Consequences
    2026/03/19
    With current market shifts, vineyard mothballing can buy growers time—but it requires strategy, not abandonment. Chris Chen, Integrated Vineyard Systems Advisor with UC Cooperative Extension, draws on research in Australia and field experience in California to outline what minimal management really looks like. From pruning approaches and livestock integration to pest and disease management, irrigation by rootstock and soil type, and long-term yield risks, he explains how to reduce costs now without compromising a vineyard's future—or risking fines. Resources: 4/8/2026 REGISTER: Tailgate | Mothballing RoundtableChris Chen - TwitterOut of Sync: vineyard responses to changing conditions Partial Solar Radiation Exclusion with Color Shade Nets Reduces the Degradation of Organic Acids and Flavonoids of Grape Berry (Vitis vinifera L.)UCCE North Coast ViticultureUC Cooperative Extension Sonoma CountyUCCE Viticulture Publications Online - North Coast Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    31 分
  • 303: Too Salty to Irrigate: A Vineyard's Unexpected Water Solution | Sustainable Story

    303: Too Salty to Irrigate: A Vineyard's Unexpected Water Solution | Sustainable Story
    2026/03/09
    When a newly dug well revealed water too salty for irrigation, Our Lady of Guadalupe Vineyard faced a serious threat to vine health and wine quality. Discover how a reverse osmosis system and an unexpected salt-loving grass transformed a costly setback into a biodiversity-boosting solution. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Marketing Tips eNewsletter Sustainable Stories Sustainable Story Worksheet Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    2 分
  • 302: New Cover Crop Tool for Western Growers

    302: New Cover Crop Tool for Western Growers
    2026/03/05
    Cover crops play a critical role in building healthy, resilient soils in vineyards and agricultural systems. Sarah Light, Agronomy Farm Advisor with UC Cooperative Extension, shares how cover crops protect soil from wind and heavy rain, improve water infiltration, and increase on-farm biodiversity. She introduces a newly released cover crop selector tool developed for Western growing regions, with guidance on species selection, termination practices, and grower goals such as reducing compaction, fixing nitrogen, and supporting pollinators. This practical resource helps growers choose the best cover crops for their location, crops, and management objectives. Resources: 151: The Role of the Soil Microbiome in Soil Health 159: Under-Vine Vegetation to Control Vine Vigor298: How Cover Crops Shape Grapevine Root SystemsCooperative Extension, Sutter-Yuba CountiesCover Crop Decision ToolCover Cropping in California's Water Scarce EnvironmentCover Crop ResourcesSarah Light's Research New tool helps farmers select cover cropsUC Ag Experts Talk: Considerations for Cover Crops and Weed Management (video) Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    32 分