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  • 288: Why Now Is the Time to Promote Your Sustainable Certification

    288: Why Now Is the Time to Promote Your Sustainable Certification
    2025/10/27
    64% of consumers say sustainability is a top purchasing factor—even during inflation. But how do you turn that intent into action? Learn how to close the "aspiration-action gap" by proudly promoting your sustainable certifications and showing customers your commitment to responsible practices. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story StrategiesMarketing Tips eNewsletterSustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DonateSIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the yearVineyard Team – Become a Member
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    3 分
  • 287: Dry Farming Vineyards: Where It Works and How to Begin

    287: Dry Farming Vineyards: Where It Works and How to Begin
    2025/10/16
    Dry farming is more than just skipping irrigation—it's a deliberate practice that starts with soil stewardship. Lauryn Leeds Pesch of Chavez & Leeds Family Vineyards and Leeds & Pesch Vineyard Consulting shares her deep-rooted knowledge in dry farming, a technique that relies solely on stored winter and spring rainfall to meet a vine's needs. Learn about a $2M research initiative with the Department of Water Resources exploring water conservation in coastal California vineyards, the 5-step cultivation process, and how a new mapping tool can help you find and learn from neighboring dry-farmed vineyards. Resources: 151: The Role of the Soil Microbiome in Soil Health 153: The Role of Nematodes in Soil Health 171: How to Farm Wine Grapes for Climate Change177: The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner 181: Can Applying Compost Reduce Water Use? California Ag Water Stewardship InitiativeCalifornia Ag Water Stewardship Initiative Dry FarmingDry Farming in Coastal California Vineyards ProjectLauren Leeds Pesch Instagram @calidryfarming Lauren Leeds Pesch LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DonateOnline Courses – DPR & CCA HoursSIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25Vineyard Team – Become a Member
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    31 分
  • 286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets

    286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets
    2025/10/02
    Can no-till really work in low-rainfall, compaction-prone soils? Taylor Jones, Director of Viticulture at Dierberg and Star Lane Vineyards in Santa Barbara, California shares insights from an 8-year vineyard floor trial comparing till vs. no-till practices. From vine vigor to soil health, microbial life to tractor fuel savings, Taylor reveals surprising data and offers practical advice for growers considering a shift in floor management. Resources: 262: A Vineyard Research Site to Study Soil Health 253: Regenerative Agriculture: The Path the Climate Change Resilience?211: Vineyard Nutrient Management Across the United StatesCalifornia Department of Food and Agriculture's Healthy Soils InitiativeHealthy Soils PlaylistTaylor Jones | LinkedIn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DonateOnline Courses – DPR & CCA HoursSIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the yearVineyard Team – Become a Member
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    29 分
  • BONUS: Regenerative Farming, Irrigation Efficiency, and Agroforestry Tips from Kevin Rost

    BONUS: Regenerative Farming, Irrigation Efficiency, and Agroforestry Tips from Kevin Rost
    2025/09/25

    After wrapping up Episode 284 on SGMA, Kevin Rost (Apollo Ag Technologies) and host Craig Macmillan kept the conversation going—and it was too good not to share. In this bonus episode, Kevin dives deeper into the benefits of maintaining irrigation distribution uniformity, selecting cover crops based on grower goals, and how agroforestry and silvopasture can revolutionize water retention and soil health. Learn how regenerative practices can reduce water use, pesticide inputs, and fertilizer needs while improving soil biology.

    Resources:
    • 284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know
    • 274: Beyond Foxy: The Case for Hybrid Winegrapes
    • Apollo Ag Technologies
    • Groundwater: Understanding and Managing this Vital Resource
    • Kevin Rost on LinkedIn
    • Sustainable Groundwater Management Act (SGMA)
    • Ultimate Irrigation Playlist
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    20 分
  • 285: 4 Essential Social Media Marketing Tips to Boost Your Brand _MTM

    285: 4 Essential Social Media Marketing Tips to Boost Your Brand _MTM
    2025/09/22
    Social media doesn't have to be overwhelming—especially with the right strategy. In this episode, we share four essential tips to grow your brand online, straight from digital marketing expert Emma Tessler of 95 Media. Focus on 1–3 platforms that align with your audienceCraft a clear and consistent brand messageRepurpose content to expand your reachUse analytics to improve your strategy Learn how to make social media work for you without burning out. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story StrategiesMarketing Tips eNewsletterSustainable Story Worksheet Print Electronic Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DonateSIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the yearVineyard Team – Become a Member
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    4 分
  • 284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know

    284: SGMA Demystified - Acronyms, Deadlines, and What You Need to Know
    2025/09/18

    Understanding your water use is essential—whether it's regulated or not. Kevin Rost, Sales Representative for Apollo Ag Technologies in Fresno, California, shares how growers can get ahead of evolving water management expectations. Using California's Sustainable Groundwater Management Act (SGMA) as a case study, he explains acronyms like GSA and GSP, outlines affordable tools for monitoring water use, and highlights why participation in local decision-making matters. This episode offers valuable insights for any grower looking to protect their resources, reduce costs, and build a more resilient farm.

    Resources:
    • Apollo Ag Technologies
    • Groundwater: Understanding and Managing this Vital Resource
    • Kevin Rost on LinkedIn
    • Sustainable Groundwater Management Act (SGMA)
    • Ultimate Irrigation Playlist
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25
    • Vineyard Team – Become a Member
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    21 分
  • 283: Developing Cold-Hardy Grapes with 23andMe Technology

    283: Developing Cold-Hardy Grapes with 23andMe Technology
    2025/09/04
    Most of the world's wine grapes, like Chardonnay, Merlot, and Sauvignon Blanc, come from Vitis vinifera, a species prized for fruit quality but highly vulnerable to cold, pests, and disease. Assistant Professor Soon Li Teh of the University of Minnesota is developing new cold-hardy cultivars by combining traditional breeding with DNA technology—essentially 23andMe for grapes. His work taps into the resilience of native American species to improve winter survival and disease resistance. But it's no quick fix: the process from initial cross to cultivar release takes 18 to 25 years. Resources:
    • 135: Cold Hardiness of Grapevines
    • 155: Sustainable Vineyard Management Across Different Climates
    • 217: Combating Climate Chaos with Adaptive Winegrape Varieties
    • Grape Breeding and Enology project website
    • Grape breeding at the University of Minnesota
    • Soon Li The, LinkedIn
    • Soon Li Teh, University of Minnesota
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year – Discount Code PODCAST25
    • Vineyard Team – Become a Member
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    34 分
  • 282: 5 Smart Ways Wineries Can Use AI to Save Time and Stay Creative | Marketing Tip Monday

    282: 5 Smart Ways Wineries Can Use AI to Save Time and Stay Creative | Marketing Tip Monday
    2025/08/25

    AI won't replace you, but it can help you do more. Marketing expert Tamara Bingham (Likely Story Strategies) shares 5 practical ways wineries can use AI to save time, repurpose content, and plan smarter. Tune in for quick tips to work more efficiently and stay creative.

    Resources:

    • *** Tell Your Sustainable Story Online Course ***
    • Apply for SIP Certified Wine
    • Likely Story Strategies
    • Marketing Tips eNewsletter
    • Sustainable Story Worksheet
      • Print
      • Electronic
    Vineyard Team Programs:
    • Juan Nevarez Memorial Scholarship - Donate
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    5 分