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  • 301: Turning Sustainability into Sales | Marketing Tip Monday

    301: Turning Sustainability into Sales | Marketing Tip Monday
    2026/02/23
    Consumers want transparency and sustainability—and they reward it with loyalty and sales. This episode breaks down four key ways to communicate sustainability, from tasting rooms to sales channels, showing how clear, credible messaging builds trust and drives purchasing decisions. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified WineMarketing Tips eNewsletterSustainable StoriesSustainable Story Worksheet Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher educationOnline Courses - Earn DPR and CCA hours with expert-led sustainability trainingsSIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standardsSustainable Ag Expo - Join top experts at the premier winegrowing event of the yearVineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    3 分
  • 300: From Sour Rot to Succession Planning: Craig Macmillan's Favorite Podcast Moments

    300: From Sour Rot to Succession Planning: Craig Macmillan's Favorite Podcast Moments
    2026/02/19
    A decade of viticulture education is right at your fingertips. Executive Director Beth Vukmanic interviews longtime host Craig MacMillan to celebrate ten years and 300 episodes of the Sustainable Winegrowing Podcast. Together, they reflect on some of Craig's most memorable interviews—from new discoveries in sour rot and space-to-farm technology, to using storytelling to sell more wine and tackling leadership transitions. Resources: 17: New Discoveries about Sour Rot 129: The Efficient Vineyard Project 161: Use Storytelling to Sell More Wine 233: The Gap Between Space and Farm: Ground Truthing Satellite Data Models 239: Ford Pro Pilot – Trialing Electric Trucks in the Field 249: Making it Easier to Use Satellite Data in Agriculture 257: Understanding Winery Visitors – Increase Sales with your Messaging 268: How to Tackle Leadership Transitions Successfully 286: To Till or Not to Till: Impacts on Soil, Vines, and Vineyard Budgets Craig Macmillan Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    22 分
  • 299: A Winery, a Festival, and a $150,000 Investment in Music Education | Sustainable Story

    299: A Winery, a Festival, and a $150,000 Investment in Music Education | Sustainable Story
    2026/02/09

    While the Whale Rock Music Festival is renowned for rocking the Central Coast every year with live music and family-friendly activities. The event has an even greater purpose: supporting Templeton High School musicians through the parent-volunteer organization, TIMBA.

    Resources:

    • *** Tell Your Sustainable Story Online Course ***
    • Apply for SIP Certified Wine
    • Marketing Tips eNewsletter
    • Supporting Arts & Community | Castoro Cellars
    • Sustainable Story Worksheet
      • Print
      • Electronic

    Vineyard Team Programs:

    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    2 分
  • 298: How Cover Crops Shape Grapevine Root Systems

    298: How Cover Crops Shape Grapevine Root Systems
    2026/02/05
    Root systems are more than just anchors, they are the plant's stomach, communicating with their environment through a network of microbes. Suzanne Fleishman, Assistant Professor of Root Biology at Penn State University, introduces the emerging field of Root Agroecology, which integrates plant physiology and omic methods to improve sustainability in vineyards. She shares insights from a five-year red fescue cover crop trial showing reduced pruning weights and improved vine balance, as well as shifts in rhizosphere microbiomes. Her future goal? A grower tool that predicts the best cover crops by site. Resources: 72: Soil Microbes and Nutrient Availability 151: The Role of the Soil Microbiome in Soil Health 159: Under-Vine Vegetation to Control Vine Vigor Can Cover Crops Improve Wine Grape Production Resilience? Research revealing grapevine root relationships Root Agroecology Lab Suzanne Fleishman Suzanne Fleisman – Google Scholar Suzanne Fleishman – Research Gate Undervine groundcover substantially increases shallow but not deep soil carbon in a temperate vineyard Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing
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    28 分
  • 297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday

    297: Consumers Want Sustainable Wine—Here's How to Be Seen | Marketing Tip Monday
    2026/01/26

    Eco-conscious wine lovers are willing to pay more for sustainable products—but they won't dig for details.

    In this Marketing Tip Monday, learn how to meet consumer demand for sustainability by making it easy. With 60% of younger and multicultural wine buyers preferring sustainable wines, visibility is key.

    Show your story at a glance with the SIP Certified logo on your label. It's fast, simple, and signals your commitment to people and the planet.

    Resources:

    • *** Tell Your Sustainable Story Online Course ***
    • Apply for SIP Certified Wine
    • Marketing Tips eNewsletter
    • Sustainable Story Worksheet

    Vineyard Team Programs:

    • Juan Nevarez Memorial Scholarship - Donate
    • Online Courses – DPR & CCA Hours
    • SIP Certified – Show your care for the people and planet
    • Sustainable Ag Expo – The premiere winegrowing event of the year
    • Vineyard Team – Become a Member
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    2 分
  • 296: Using Lasers for Bird Pest Management

    296: Using Lasers for Bird Pest Management
    2026/01/15
    Lasers may offer a chemical-free way to deter bird pests in vineyards and other agricultural systems. George Gallagher, Department Head of Animal Science at Cal Poly San Luis Obispo, explains why bird pressure goes beyond crop loss, raising concerns about disease risks like salmonella, E. coli, and transmission of avian influenza. He shares results from a controlled study using a handheld laser, aimed at birds' feet, to measure how long it took them to respond. The research showed that different birds react differently. George highlights the importance of animal safety and the role of species-specific vision when evaluating new deterrent tools. Listen through the end to hear if the lasers work on rats. Resources: 58: Barn Owls114: Designing a Vineyard for Year-Round Sheep Grazing 272: 30 Gophers a Night: Why Barn Owls Belong in Your VineyardCal Poly Animan Science DepartmentGeorge GallagherGeorge Gallagher |Amanote ResearchGeorge Gallagher | Research Gate Tactical to Practical: The Human Component of Human-Wildlife Conflict Resolution Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate Online Courses – DPR & CCA Hours SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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    30 分
  • 295: Wine Law Essentials: Contracts, TTB, Social Media & More

    295: Wine Law Essentials: Contracts, TTB, Social Media & More
    2026/01/01
    Legal oversights can cost wine brands dearly, but with the right guidance, many are entirely preventable. Lindsay Zahn, Managing Partner of Lindsay Zahn P.C. Alcoholic Beverage Law Firm, breaks down the top four legal pitfalls wineries and wine brands must avoid. From building solid contracts and understanding who owns what, to navigating TTB labeling rules, producing non-alcoholic wines, and staying compliant with social media advertising laws, this episode arms you with practical knowledge to reduce risk and protect your business from penalties. Resources: 187: Labor and Employment Law Tips from a LawyerCode of Federal Regulations - Food Labeling Code of Federal Regulations – Labeling and Advertising of WineDealcoholized Wine and Malt Beverages - LabelingGuidance for Industry: Food Labeling GuideLindsey Zahn Vineyard Team Programs: Juan Nevarez Memorial Scholarship - DonateOnline Courses – DPR & CCA HoursSIP Certified – Sustainable, Seriously Sustainable Ag Expo – The Premiere Winegrowing Event Vineyard Team – Become a Member
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    40 分
  • 294: Rooted in Community: Winery Stories of Generosity | Marketing Tip Monday

    294: Rooted in Community: Winery Stories of Generosity | Marketing Tip Monday
    2025/12/22
    Foxen and Niner show impactful ways to weave generosity into everyday business. As you plan for 2026, think about the unique ways your brand can meaningfully engage with your local community. Then, share your team's participation, spotlight the organizations you support, and tell the stories that highlight your values. Resources: *** Tell Your Sustainable Story Online Course *** Apply for SIP Certified Wine Likely Story Strategies Marketing Tips eNewsletter Sustainable Story Worksheet Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Donate SIP Certified – Show your care for the people and planet Sustainable Ag Expo – The premiere winegrowing event of the year Vineyard Team – Become a Member
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    3 分