In this episode of the Accounting Influencer podcast, Rob Brown discusses the transformative power of public writing for accounting professionals. He emphasizes that writing in public can set individuals apart in their careers, enhance their reputation, and establish them as thought leaders in the industry. Rob addresses common fears associated with writing and encourages accountants to share their insights and experiences. He highlights the long-term benefits of consistent writing, not only for personal branding but also for the reputation of their firms. The episode concludes with practical tips for getting started with public writing.

Key Takeaways

• Public writing can transform your career and reputation.
• Most accounting professionals fear writing in public.
• Writing publicly helps establish thought leadership.
• Everyday insights from your work are valuable to share.
• Consistency in writing leads to increased visibility.
• You can start writing even when no one is watching.
• Fear of judgment should not hold you back from writing.
• Building a personal brand benefits both you and your firm.
• Public writing can attract new clients and opportunities.
• Engaging in public writing sets a tone for leadership in your firm.

Check out the show here on youtube: https://youtu.be/84xauQnfUjc

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The Accounting Influencers Podcast, hosted by Rob Brown, is one of the world's leading shows for accounting leaders, professionals, finance specialists, software vendors, tech providers and influencers.

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