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サマリー
あらすじ・解説
Go To Market is being researched across the globe more than ever. Loren Shumate joins the show to discuss why that is, how the Marketing Qualified Lead of the past is now being replaced with Account Based Marketing and what companies can do to drive growth using this method. Her wealth of experience in both sales and marketing senior roles allowed Loren to share such great insights into the communcation, teamwork and trust this method has and what it can mean to a company's future. Get your pen out as Loren provides a wealth of useful information!