• The European Startup Show

  • 著者： Anita Moorthy
  • ポッドキャスト

The European Startup Show

著者： Anita Moorthy
無料で聴く

  • サマリー

  • To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.
    © 2024 Anita Moorthy
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あらすじ・解説

To inspire technology entrepreneurs in Europe with stories and practical strategies from other successful entrepreneurs. If you are a CEO, founder, or work in sales or marketing, and your company is based in Europe or is looking to expand into Europe, then this podcast is for you.
© 2024 Anita Moorthy
リーダーシップ 経済学
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エピソード
  • The Power of Community with Jared Robin

    The Power of Community with Jared Robin
    2024/05/29


    • [00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life.
    • [00:10:00] What makes for a successful B2B community and when companies should think of creating one
    • [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab connects creatives, founders and fractionals with founders.
    • [00:22:00] Challenges and Misconceptions in Community Building
    • [00:32:00] Audience building as the new go-to-market

    Links

    • Book recommendation: Presence process By Michael Brown
    • Join the RevGenius community to connect with like-minded professionals.
    • Subscribe to the Collab newsletter for insights on collaborative growth.
    • Follow Jared Robin on LinkedIn for more updates and advice on community building.
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    45 分
  • From Music to Mission: Annu Nieminen on reimagining impact measurement

    From Music to Mission: Annu Nieminen on reimagining impact measurement
    2024/02/21

    [2:15] From Classical Music to Tech Startup

    • Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.

    [12:25] Understanding the Upright Project's Impact Model

    • A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.

    [23:05] Brand Building in the Sustainability Space

    • Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.

    [29:52] The Decision to Operate as a For-Profit Initiative

    • Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..

    [35:49] Personal Insights: Books, Cities, and Productivity Tips

    • Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.


    Links

    The Upright Project

    Book recommendation: The Non-violent communication


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    40 分
  • From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.

    From Operator to VC Scout; Biggest Mistakes Founders Make in Marketing with Maya Moufarek.
    2024/01/05

    2:16 - Path from operator to angel investor to Atomico scout


    19:09 - Advice on early stage marketing

    • Marketing focus by stage of growth
    • How do you balance performance marketing and brand/organic marketing?
    • How do you balance the marketing for end-users vs decision makers?
    • Common mistakes 80% of founders make - working as siloed teams


    Resource for angel investing

    • Ventures Together
    • Alma Angels
    • Seae Ventures


    Book recommendation:

    On Identity by Amin Maalouf
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    49 分

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