• [00:01:00] Jared's Journey from sales to building a thriving community of 45,000 revenue professionals and how community saved his life.
• [00:10:00] What makes for a successful B2B community and when companies should think of creating one
• [00:14:00] The Collab: Jared’s New Initiative - a newsletter and community for collaborative growth. How Collab connects creatives, founders and fractionals with founders.
• [00:22:00] Challenges and Misconceptions in Community Building
• [00:32:00] Audience building as the new go-to-market

Links

• Book recommendation: Presence process By Michael Brown
• Join the RevGenius community to connect with like-minded professionals.
• Subscribe to the Collab newsletter for insights on collaborative growth.
• Follow Jared Robin on LinkedIn for more updates and advice on community building.

[2:15] From Classical Music to Tech Startup

• Annu discusses her transition from a classical musician to founding a technology company, highlighting the unexpected path from arts to entrepreneurship.

[12:25] Understanding the Upright Project's Impact Model

• A deeper dive into how the Upright Project measures the net impact of companies, using tangible examples to illustrate their methodology.

[23:05] Brand Building in the Sustainability Space

• Annu shares her thoughts on the intricacies of brand building within the sustainability industry and how it differs from other sectors.

[29:52] The Decision to Operate as a For-Profit Initiative

• Annu explains the rationale behind choosing a for-profit model for the Upright Project, emphasizing the need for practical impact over academic pursuits..

[35:49] Personal Insights: Books, Cities, and Productivity Tips

• Rapid-fire round with Annu, uncovering personal preferences and sources of inspiration.

Links

The Upright Project

Book recommendation: The Non-violent communication

2:16 - Path from operator to angel investor to Atomico scout

19:09 - Advice on early stage marketing

• Marketing focus by stage of growth
• How do you balance performance marketing and brand/organic marketing?
• How do you balance the marketing for end-users vs decision makers?
• Common mistakes 80% of founders make - working as siloed teams

Resource for angel investing

• Ventures Together
• Alma Angels
• Seae Ventures

Book recommendation:

On Identity by Amin Maalouf

Guerson Meyer, Co-Founder & Technology Officer of Sophiq Properties, a PropTech company talks about how he uses no-code solutions at Sophiq Properties to locate, evaluate and validate properties in real-time, adapting to the needs of each investment. In 2023 alone, they will complete 16 operations totalling 30 million euros. Hear in detail what no-code tools he used to build his core business.

Why all SaaS companies should implement usage-based pricing and
How to run a successful design partner program with your customers to build your early MVP

• [1:49] - Why not having domain expertise can sometimes help entrepreneurs
• [5:45] - Defining your ICP
• [8:31] - Determining your MVP
• [13:06] - Funding your seed and lessons learnt from raising too early.
• [22:48] - GTM
• [30:11] - Building a team and culture; it starts first with language.
• [40:20] - Culture first hiring tips

Links

Company: Digitail.io

Guest: Sebastian Gabor

Book link: Never Split the difference, Chris Voss

[2:16] - 20 years and starting a company in Estonia

[5:08] - Angel investing and what to look for?

[10:01] - First CIO of Estonia

[16:59] - Koos - what is it and why is it important

[29:04] - Advice for other entrepreneurs

[31:35] - ChatGPT and the future

[33:09] - HK Unicorn squad and

Links

Koos

Sponsors:

Chargebee

E-residency

[2:00] - How the SVB crisis unfolded at Payhawk

[6:23] - The 3 most important ingredients for building a successful unicorn

[16:19] - Validating your company idea

[18:19] - 60 rejections. How Payhawk overcame the biggest objection from VCs

[28:35] - Leading through crisis

[31:54] - Competition - Use data not marketing to assess competition

[36:18] - Trends in Fintech: the payment gap

Company link:

Payhawk

Book recommendation:

Proving Ground: The Inside Story of the 1998 Sydney to Hobart Boat Race