Picture this: a digital platform born in 2008 transforming into a vibrant print magazine in 2023. That's the incredible journey of Lucy Feagins and The Design Files. Join us as Lucy shares the story of how The Design Files emerged as a beacon of inspiration during times of uncertainty and how it has evolved within the ever-shifting design media landscape. From unforgettable open houses to collaborative experiences at Milan Design Week, this episode reflects on the deep connections within the design community that continue to fuel her passion for creating, capturing joyful lived-in spaces and showcasing the best in local designs.

The Design Files announce the launch of their very first print magazine, Issue 01 now available. This new venture showcases diverse Australian homes, from charming mid-century abodes to cozy rented apartments, all while balancing aspiration with authenticity. Their cover story on Missy Higgins' house is a testament in commitment to inspire and uplift, so every reader feels good about their own space. This episode also navigates the complex dynamics of digital versus print publications, underscoring the enduring prestige of print media and its unique ability to enhance brand credibility in a digital-dominated era.

As The Design Files navigates the future of home magazine publishing, they emphasise authentic storytelling and the evolution of the industry. With insights from Lucy & speaking of her editor Bea Taylor and their dynamic team, she delves into the strategies and challenges of launching a print magazine as part of a multifaceted media approach. We discuss the resurgence of niche titles and the potential for new publications to fill the gaps left by traditional print media closures, all while prioritising reader-driven content. We conclude with a heartfelt acknowledgment of the Wurundjeri people, honouring their legacy and recognising the importance of creating on their unceded land.

Want the low-down on the good stuff? Sign up for the launch of Design Edit by Bree Banfield - curated pre-selected decor collections, workshops, design tours and trends. Learn more: BREE BANFIELD

Need an expert to guide you on how to create your DREAM home? Join the Style Studies Essentials course, learn more: STYLE STUDIES ESSENTIALS

Hey designers, let's get you working on amazing projects, increase your fees and straighten out your process. Lauren Li helps interior designers at all stages of their career inside THE DESIGN SOCIETY

YouTube launching very soon subscribe for the visual experience DESIGN ANATOMY PODCAST