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  • How to Break the Cycle of Weekend Work and Maximise Your Efficiency
    2024/11/21

    When you’re running your own business, weekends can feel like "just another workday". For many of us, they’re the only time we get to work on our business instead of in it!

    Treating your weekends like this might feel productive now, but trust me, it’s going to do a lot more harm than good in the long run.

    Not taking time to rest? You’ll burn out.

    Working non-stop? You’ll actually slow yourself down.

    Weekends becoming workdays? It feels impossible to separate your personal and business life.

    In this episode, I’m breaking down the common traps keeping you stuck in the weekend hustle and sharing practical strategies that will help you reclaim your weekends, set boundaries, and maximise your efficiency.

    So whether you’re feeling the pressure to catch up on everything you couldn’t get to during the week or struggling to juggle client demands while trying to carve out time for your own business growth; this episode will help you take back control and create space for the things that move your business forward without burning yourself out.

    In this episode, I talk more on;

    • Why overworking on weekends hurts your creativity, energy, and long-term growth.

    • How to review your weekly routine to identify time-draining tasks and distractions.

    • The power of batching, automation, and delegation to free up your schedule.

    • Simple strategies to create balance while still staying productive.

    CONTINUE THE CONVERSATION:

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    (Audio Length: 17mins 52secs)

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    18 分
  • Overcome Project Paralysis With The Pleasure Productivity Method!
    2024/11/07

    Do you have that one project you keep putting off, knowing it could make a big impact, but you feel overstretched and short on time to even tackle it?

    This week, I’m reflecting on a recent challenge that made me consider how we approach our goals - especially the ones that feel scarily overwhelming and leave us mentally drained before we even begin. Picture this: a weekend readathon, six hours of reading, and a serious wake-up call on the power of breaking things down into manageable (and enjoyable!) steps.

    I’ll dive into how forcing ourselves to stick with tasks we don’t love is only holding us back and why reconnecting with what genuinely excites us is the ultimate productivity boost. Spoiler: it's all about enjoying the process, not just grinding through.

    So whether you've been sitting on an idea for months, feeling like you've hit a wall of stagnation, or just need a reminder that small steps do matter, this episode is for you.

    In this episode, I talk more on;

    • The power of finding joy in the tasks you take on - even the daunting ones

    • How small, consistent efforts can help you reach those big ambitious goals

    • Practical ways to break down projects into achievable tasks (and why this method works)

    • Real talk on balancing your business vision with day-to-day client work

    • Tips to prioritise your growth while still serving your clients

    • How to know when it’s time to let go of tasks that just aren’t serving you

    CONTINUE THE CONVERSATION:

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    (Audio Length: 20mins 07secs)

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    20 分
  • The Problem with Single-Seater Networking (And Why To Avoid It)
    2024/10/24

    Ever been to a networking event that left you feeling more frustrated than connected?

    You've psyched yourself up, put on your best outfit, and stepped out of your comfort zone, only to find yourself in a room where you feel like the odd one out. Or worse....been told, "Sorry, we've already got someone who does what you do."

    Talk about a confidence killer, right?

    In this episode, I'm reflecting on a recent conversation about "single-seater networking" and why it's got me all fired up! As someone who's all about collaboration and growth, it seriously grinds my gears to see key opportunities like networking being restricted for business owners. I mean, isn't the whole point of networking to expand our circles, not shrink them?

    So whether you're a solopreneur looking to expand your circle or a business owner tired of restrictive practices, then tune in to explore why diverse networking is the key to unlocking real growth opportunities.

    In this episode, I talk more on;

    • The concept of single-seater networking and why it's problematic

    • How restricting industry representation at networking events limits growth opportunities for entrepreneurs

    • The negative impact on clients when their options for finding service providers are limited

    • The importance of connection and learning from others in your industry

    • Why diversity in networking events leads to better outcomes for everyone involved

    • My personal stance against single-seater networking and the value of inclusive networking spaces

    CONTINUE THE CONVERSATION:

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    Resources:

    Message Because She Can for FREE Networking Pass

    Connect with Cassie Evans:

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    (Audio Length: 11mins 50secs)

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    12 分
  • How Impactful Is Your Voice And Brand Message In Attracting Your Ideal Clients
    2024/10/10

    Are you tired of blending in with every other business in your industry, and struggling to catch the attention of your dream clients?

    In today's crowded digital landscape, it's easy to fall into the trap of playing it safe. Maybe you've polished your brand message to perfection, scrubbing away any hint of personality in the process. Or perhaps you're paralyzed by the fear of saying the wrong thing, so you end up saying nothing at all.

    But here's the truth..

    Your voice is the most powerful tool you have in setting yourself apart.

    In this episode, we'll explore how understanding your ideal clients on a deeper level and embracing your authentic self can transform your business.

    So whether you're struggling to find your voice or afraid to show the real you, this episode is your permission slip to be a little bold, throw in some humour, and yes, even drop an occasional F-bomb (if that's your style! 😉).

    In this episode, I talk more on;

    • The importance of understanding your ideal clients beyond surface-level demographics

    • How to inject your personality and voice into your brand message to stand out

    • The impact of authenticity in attracting and retaining dream clients

    • Strategies for conducting effective market research to inform your brand message

    • The balance between professionalism and personality in your business communications

    • How to maintain brand consistency across different platforms while showcasing your voice

    • The power of relatability and how it can lead to stronger client connections

    CONTINUE THE CONVERSATION:

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    Resources:

    FREE Market Research Guide

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    (Audio Length: 19mins 37secs)

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    20 分
  • Social Pressure or Self-Pressure: Which One is Really Slowing Your Business Down?
    2024/09/26

    Does the constant pressure in your business feel like it's slowing you down rather than helping you progress?

    It's easy to get caught up in the "shoulds" of entrepreneurship - from hitting the five figure months to creating the perfect marketing strategy. But what if I told you that most of this pressure isn't coming from the outside, but from within?

    In this episode of The Growth Diaries, I'm pulling back the curtain on a recent client experience that made me realise just how much unnecessary pressure we tend to pile on as business owners. I'll be diving into the trap of "one-size-fits-all" business advice and why it often leads to disappointment.

    So whether you're stuck in the grind to make things work or feeling overwhelmed by industry expectations this episode will inspire you to build a business that feels good for YOU, instead of following what you think you "should" be doing.

    In this episode, I talk more on;

    • The most common types of pressure we feel in business

    • How we often create unnecessary pressure for ourselves based on perceived expectations

    • The pitfalls of following "one-size-fits-all" business strategies and launch plans

    • The importance of tailoring strategies to fit your unique business needs and timeframe

    CONTINUE THE CONVERSATION:

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    (Audio Length: 14mins 09secs)

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    14 分
  • Why Being A "Yes Man" Can Do More Harm Than Good For Your Business
    2024/09/19

    Ever felt the pressure to say "yes" to every opportunity that comes your way? I get it - the fear of missing out is real! But what if I told you that sometimes, saying "no" is the secret to levelling up your business?

    In this week's episode, we're diving deep into why being a "Yes Man" might actually be holding you back as I share some personal experiences and eye-opening insights that'll make you rethink how you approach future opportunities.

    So whether you're afraid of missing out on opportunities or struggling with your boundaries then tune in this weeks episode to help you make choices that truly serve your growth!

    In this episode, I talk more on;

    • The hidden pitfalls of saying "yes" to misaligned clients and how it can impact your business long-term

    • Why accepting every speaking opportunity isn't always beneficial and how to choose the right platforms for your brand

    • The importance of understanding your ideal client and how it shapes your decision-making process

    • Balancing short-term gains with long-term business growth and satisfaction

    CONTINUE THE CONVERSATION:

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    Connect with Cassie Evans:

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    Work with Cassie Evans:

    The Competitive Edge

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    (Audio Length: 17mins 52secs)

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    18 分
  • How To Start Acting Like Your Own Best Client To Grow YOUR Business
    2024/09/12

    Pouring your heart and soul into serving your clients but feeling like your own growth is taking a backseat?

    In this episode of The Growth Diaries, I'm sharing the game-changing mindset shift that led me to experience the surreal results of my own business wins (hello, sold-out beta program!) and the actionable techniques you can use that'll have you treating yourself like your own best client!

    So if you're ready to break free from the "I'm only here to serve others" trap and start putting your business as a priority (without sacrificing the income from your clients), then this episode is for you!

    In this episode, I talk more on;

    • Understanding the importance of treating yourself with the same priority as your clients

    • Learning techniques to carve out time for yourself and the significance of scheduling

    • The value of setting clear deadlines and breaking down larger tasks for completion

    • The importance of being kind and flexible with yourself and how to balance structure with compassion.

    • The pitfalls of striving for perfection and the benefits of focusing on progress over perfection

    CONTINUE THE CONVERSATION:

    Click here to join our WhatsApp community chat

    Connect with Cassie Evans:

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    Work with Cassie Evans:

    The Competitive Edge

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    (Audio Length: 17mins 49secs)

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    18 分
  • The Art of Reacting vs. Responding After a "Failed" Launch
    2024/09/05

    Have you ever launched an offer and been met with silence, leaving you to second-guess every decision you made and doubt yourself?

    It can be a tough pill to swallow (especially when you've put in hours of work) but instead of wasting even more time and energy dwelling on what went wrong, start focusing on what you can learn and develop.

    (Because it’s not about what happens to us, it’s about how we respond)

    This week on the podcast, I’m taking you behind the scenes to share how I’m transforming a recent 'failed' Summer Offer into one that deeply resonates with both my clients and me, compelling them to invest!

    So whether you're struggling to attract the right audience or feeling disheartened by a lack of response, this episode will help you assess your strategy and make effective adjustments to turn your next launch into a success.

    In this episode, I talk more on;

    • The difference between reacting and responding in business, and why it matters

    • My personal experience with a recent offer that didn't sell, and how I'm using it as a learning opportunity

    • The importance of maintaining excitement and passion for your offers, and how it affects your marketing

    • Strategies for reconnecting with your audience and creating compelling messaging

    • The process of refining my offer to align with my new business identity

    • How to use market research to craft or adapt your offers and better serve your clients

    CONTINUE THE CONVERSATION:

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    Connect with Cassie Evans:

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    Work with Cassie Evans:

    The Competitive Edge

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    (Audio Length: 14mins 44secs)

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    15 分