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In this value-packed episode, Dr. Tanner Moore shares how he built a thriving Direct Primary Care practice by focusing on employer partnerships. You'll learn:

• The "three sales" strategy for landing employer contracts (and why most doctors miss the crucial fourth step)
• Why LinkedIn became his most powerful marketing tool, generating 77 broker connections in just one day
• How to accelerate practice growth through strategic employer partnerships
• The truth about leveraging debt in DPC (and why the "zero debt" mindset might be holding you back)
• Why you need to think like an entrepreneur first and a DPC doctor second
• The real reason cold calling works for DPC (hint: it's not about selling DPC)
• The "seven touches" and how to nurture employer relationships for the long game
• Why memorizing patient details and follow-up strategy led to his practice's first client
• How to build a scalable practice model that attracts other physicians
• The unexpected power of delegating tasks and building the right support team

Whether you're starting your DPC journey or looking to scale your existing practice, Dr. Moore's practical insights and proven strategies will help you create a sustainable, growing practice.

Dr. Tanner Moore
Clearwater Health DPC
https://www.clearwaterhealthdpc.com/
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Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overcoming fears of self-promotion, the power of in-person marketing, and why Google ads aren't always the answer. Whether you're an introvert or extrovert, you'll gain actionable strategies for growing your practice through authentic community connections and personal selling. Get ready to challenge your comfort zone and transform your patient growth."

Key Takeaways:

• How to leverage in-person events for practice growth
• Strategies for authentic self-promotion without feeling salesy
• The real ROI of Google Ads vs. community presence
• Tips for introverts to succeed in personal selling
• Building a referral system that actually works
• The truth about pricing and knowing your worth
• Transforming discomfort into business growth

Dr. Harpreet Tsui
@drharpreet.tsui
www.coronadohealthdpc.com

The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com

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Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients.

You'll discover:

• Why being everyone's therapist is holding you back
• How specializing actually attracts more clients (not fewer)
• The mindset shifts needed to charge premium rates confidently
• Practical strategies for building your expert status online
• How to leverage Psychology Today, SEO, and word-of-mouth referrals
• The truth about out-of-network benefits and maintaining a full practice

Lindsay shares her journey from anxiety about turning away clients to confidently running a successful multi-state telehealth practice. Whether you're considering specializing or afraid to niche down, this episode provides the blueprint for building a thriving private pay practice through specialization.

Stop underselling yourself. Learn how focusing on your perfect-fit clients can transform your practice and your income.

Lindsay McGovern, LCSW
ocd-teletherapy.com / Instagram @ocdandanxietytherapy
dreamprivatepractice.com / Instagram @dreamprivatepractice

The Kli'nishen's Atelier
mkt@theklinishensatelier.com
www.theklinishensatelier.com

Follow Us
Instagram @theklinishensatelier
Facebook The Kliˈnishən's Atelier
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