What does it take to build a micro-agency that scales without sacrificing flexibility? In this episode of Confessions, Cindy and Jess chat with conversion copywriter Eman Ismail, founder of Eman CopyCo, about her journey to creating a micro-agency. With experience working in the charity sector, Eman dives deep into her decision to transition from solo work to a micro-agency model that lets her balance big projects with a flexible lifestyle. They talk about the nuts and bolts of managing client work with a contractor team, fostering client trust, and scaling up with intention (no big, overwhelming teams here!). Eman also shares her launch journey—complete with website rebranding, new team introductions, and some bold shifts in positioning.

Tune in to hear how Eman navigates hiring, pricing, and marketing, and why it’s crucial to find the right experts who can deliver quality. If you’re curious about building your own agency or hiring top-tier support, Eman’s insights will resonate!

5 Key Takeaways:

• Micro-Agency = Flexibility: Eman highlights how her micro-agency model allows her to hire when needed, avoid full-time employee obligations, and keep a flexible work-life balance.
• Client Trust in Contractors: Through careful branding and clear messaging, Eman builds trust with clients to work directly with her contractors, taking herself out of the day-to-day work loop.
• Pricing for Quality Work: Eman stresses the value of paying for quality. Her team’s expertise comes with a cost, but it’s worth it for reliable results and strong client satisfaction.
• Marketing with Intent: Post-launch, Eman found that her audience needed time to adjust. She’s now investing more than ever in intentional marketing to showcase her agency’s strengths.
• Using Senja for Social Proof: Eman’s secret tool, Senja, helps her manage, organize, and promote testimonials across platforms—crucial for building credibility and converting new leads.

Find Us Online: https://www.confessionswithjessandcindy.com

Connect with Eman:

LinkedIn: https://www.linkedin.com/in/eman-i307/?originalSubdomain=uk

Website: https://www.emancopyco.com/

Podcast: https://www.emancopyco.com/podcast

Connect with Cindy:

Cindy Wagman Coaching: cindywagman.com

Fractional Fundraising Network: fractionalfundraising.co/

LinkedIn: ca.linkedin.com/in/cindywagman

Connect with Jess:

Out In the Boons: outintheboons.me

LinkedIn: linkedin.com/in/jesscampbelloutintheboons/

Resources:

Senja

Kit (formerly ConvertKit)

BS Free Business

Six-Figure Freelance Copywriter

Eman’s Custom Email Packages

Eman’s Evergreen Product Suite