How and when to layer on GTM motions.

A deep dive into one of Snyk's biggest growth loops.

User-level behavioural analytics are a wonderful thing and something that, over the years, have unlocked countless insights for me and the teams I’ve worked with or led. But user-level analytics aren't enough if you're working in B2B.

Product Influenced Revenue is a key indicator of the efficiency of your PLG go-to-market. Learn all about why it's so important in this latest episode.

If your company has distinct product and growth teams, I’m willing to bet you’ve seen or felt something about their relationship that doesn’t quite sit right with you. What you’re sensing is dysfunction. It might not be catastrophic levels of dysfunction, but make no mistake, it's impacting your product growth and probably taking casualties along the way.

Today I’m going to help you get started with your first monetisation team in growth.