It's sometime in the future, and the next version of your favourite smartphone has just been released. Once again, the marketing hype is astounding, but the reality disappointing. What did they say: it's a few millimetres smaller (or bigger), and slightly lighter, and the camera has some extra megapixels and zoom, and ... that's it?

Smartphones should be curing cancer already. There's more computing power in my smartphone than existed on the entire planet when I was born half a century ago.

As much as we live in a technology world, innovation seems to have stalled a bit. We've got multi-billion dollar companies competing with each other for incremental improvements in features that are already good enough. What we really want is innovation that excites and delights, that makes a real difference to our lived experience, and that changes the world.

This week's ThrowForward Thursday is bordering on a rant, but it has an important point to make. What is your company doing to create new products and services that excite and delight your customers and clients? We need to uplift our innovation goals and aim to do much more than merely optimise stuff that's already good enough.

ABOUT GRAEME CODRINGTON

Speaker, author and expert on the future of work, researching disruptive change and helping leaders and their teams understand and respond to tomorrow's world today. I help people make the future place of work a remarkable place for all of us.

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