Carol Levine is the CEO and Co-founder of energi PR, a Canadian public relations and marketing communications company with a nearly 35-year history. An APR, Fellow of the Canadian Public Relations Society, and Past Chair of the Canadian Council of Public Relations Firms, Carol was the first PR professional inducted into the Canadian Healthcare Marketing Hall of Fame. Her extensive experience spans a range of consumer, wellness, and pharmaceutical clients and brands, including creating many award-winning public education, advocacy, and adherence programs.

Building a successful public relations agency from the ground up in an industry dominated by multinational giants is both exhilarating and challenging. The key lies in the ability to forge and maintain meaningful relationships that sustain the business and propel it to collaborate with major global brands. But how can you do it effectively and efficiently?

Carol Levine, a strategic and seasoned PR professional, shares her journey of establishing a formidable presence in the Canadian PR industry. She began with an innovative vision alongside her partner Esther, proving that a national agency could operate effectively even without offices countrywide. Carol emphasizes the importance of cultivating relationships and committing to meaningful causes, which has helped energi PR carve a niche in the healthcare sector.

In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Carol Levine, CEO and Co-founder of energi PR, about the evolution of PR strategies and their impact on health awareness. Carol discusses the origin and evolution of energi PR, its strategic approach to securing early clients, the benefits of social listening in understanding and engaging with stakeholders online, and critical elements of crisis communications and media training.