Send Us Your Questions & Feedback!

Episode Summary:

In this episode, Roger shares how moving from Boston to Florida was meant to be a shift of pace, but ended up being the same hustle in a warmer climate. With the analogy of the snooze button, he reflects on how he brought his old patterns with him, and how the real change only happened when he allowed himself to slow down, tune into purpose, and stop being tied to “strings” (old habits, old expectations, automatic responses). Through work in the window-treatment business and life transitions, he unpacks what it really means to hit pause, wake up fully, and live intentionally.

What You’ll Hear:

• The moment he realizes the Florida dream had become “Boston’s hustle – just sunnier.”
• How watching his partner Ana’s morning ritual and the sacred ‘snooze’ made him rethink his own patterns.
• The metaphor of the snooze button: why delaying isn’t always laziness — sometimes it’s necessary preparation for being fully awake.
• The pivotal shift: saying “no” to projects that feel like old habits, letting go of strings that tethered him to the same cycles.
• The makeover of work and life: watching the sunrise through sheer shades, recognizing that not everything needs to be motorized (especially you).
• Application to entrepreneurship, leadership and life: how to stop working the same way and start living differently.

Key Takeaways:

• Recognize the old pattern: A new location or title doesn’t automatically change the internal rhythms.
• Honor the snooze: Pause, reflect, recharge — you can’t skip to “awake” without the interim.
• Choose your strings: You’ll always have responsibilities, but you don’t have to be tethered to every one of them as if they define you.
• Design your tempo: Just like window treatments set the light and mood of a room, your habits set your rhythm of life.
• Be awake for your purpose: The final goal isn’t more hustle — it’s more alignment with why you began in the first place.

Resources & Links:

• Inspiring Blog: The Snooze Button of Life: Window Treatments & Florida Lessons

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

SUMMARY

In today’s episode, your host Roger Magalhães takes us on a journey from lawn mowing in Tampa to window treatments in guest bedrooms—to reveal how the same principles of smart investing apply to both.

You’ll learn:

• How a $320/month lawn service inspired a fresh look at “value vs cost” when it comes to home upgrades.
• Why you don’t always need the top-tier “Milwaukee” gear (or window treatment) for every space—and how to decide when to invest and when to simplify.
• Practical tips for guest bedrooms (or lesser-used rooms) so you stay stylish and functional—but stay budget-smart.
• A mindset shift: matching your investment to frequency of use, rather than just desire of style.
  
  

This episode is perfect for homeowners, DIYers, and anyone in the window-treatment business looking to balance value, practicality and aesthetics.

TAKEAWAYS

• Cost vs Usage: Just because something looks premium doesn’t mean it’s the best investment for that space.
• Function over Flash: Guest rooms and occasional-use spaces are perfect places to apply “good enough” solutions that still look great.
• Strategic Upgrades: Focus your top dollar where you’ll use the upgrade often; scale back for lesser-used areas.
• Mindset of Value: Your bank account grows when you apply financial discipline even in the home-improvement world.

QUOTES

If you enjoyed the episode, please:

• Subscribe and leave a rating/review on your favourite podcast platform
• Share this episode with someone who’s thinking of doing a home upgrade (especially guest rooms or budget-spaces)
• Visit Shades In Place and mention the podcast for a consult, or share your own “good vs premium” upgrade story with us on social @ShadesInPlace

Inspiring Blog - https://www.shadesinplace.com/budget-friendly-home-upgrades-grass-gri

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

🔊 Summary

In this episode, Roger Magalhães takes you back to 2006 — when a “simple” motorized shade install nearly made him quit the trade. No YouTube tutorials. No hotline. Just sweat, frustration, and a remote that refused to cooperate.

Fast-forward to today: a similar job, decades of experience later, and the same type of shades — only this time, it took less than 25 minutes. The difference? Training, scars, and resilience.

Roger shares how the toughest moments in your career are actually shaping your confidence and expertise — even when they feel like failure.

💥 Key Takeaways

1. Struggle builds skill. Every mistake is tuition for future mastery.
2. Document your pain. Notes and photos from tough jobs become your secret weapon later.
3. Charge for experience, not time. Fast results come from years of grinding.
4. Stay in the fight. Quitting kills progress; persistence breeds greatness.

🧠 Quote of the Episode

🧩 Why It Matters

This story isn’t about motorized shades — it’s about mindset. The lessons apply to anyone building skill, business, or resilience. When things get tough, remember: the easy jobs make you money, but the hard ones make you unbreakable.

💡 Inspiring Blog - https://www.tradingupconsulting.com/you-cannot-break-me/

📚 Can't Hurt Me Book - https://www.adamskolnick.com/books/cant-hurt-me

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Pedaling Through Life's Hurricanes 🚴💨

Ever feel like you’re just pedaling and hoping life doesn’t run you over? Roger opens up with that raw, honest truth. This episode isn't about perfectly polished plans; it's about what happens when life throws two hurricanes at your brand-new "fresh start."

Episode Summary: Roger recounts his "new beginnings" in Tampa — a birthday, a new house, and a fat bike he swore would make him an REI action hero. But just two weeks into this Florida dream, Mother Nature decided to crash the party with two hurricanes, parking his bike dreams under tarps and forcing a brutal pause.

Join Roger as he unpacks how these storms, both literal and metaphorical, have a way of stripping everything down to what truly matters. He shares why sometimes the "gift" you didn't ask for is exactly the one you needed, and why rebuilding with clarity and purpose makes the eventual ride so much sweeter. If you've ever had your plans derailed and wondered how to keep pedaling, this one's for you.

In This Episode, We Talk About:

• New Beginnings, Unexpected Detours: How a fresh start in Florida quickly turned into a lesson in hurricane resilience.
• The Unwanted Pause: Why sometimes life forces you into a waiting game, and what you can learn from it.
• Storms as Teachers: How challenges peel away what isn't built to last and reveal what truly counts.
• The Power of Showing Up: Why persistence, even when things are wrecked, is your ultimate superpower.
• Delayed Gratification: Why earning every mile (or every moment of peace) makes the reward taste so much better.

Inspiring Blog - https://www.shadesinplace.com/fat-bike-meets-fat-biker-tampa-hurricane-recovery/

Roger's Blind Spot Moment: He thought that shiny fat bike was all about instant gratification – hop on and ride into the sunset. Turns out, the real gift was delayed by Mother Nature, forcing him to earn those miles and appreciate the ride even more.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Your Expertise is a Ferrari; Let’s Ensure It’s Priced Like One

Description:
Have you ever noticed how the price of a simple bottle of water can vary wildly depending on where you buy it? This episode dives deep into the psychology of pricing and perceived value—why location, positioning, and the story behind your service can make all the difference.

In the world of window treatments, your expertise is not just a product; it’s a premium experience that deserves to be valued accordingly. I share insights on how many talented professionals unintentionally limit their earnings by anchoring their prices too low and how shifting your market “location” can elevate your brand and pricing power.

Whether you’re struggling with price objections or wondering how to attract clients who truly appreciate quality craftsmanship, this episode will guide you through strategic mindset shifts and practical steps to position yourself where your true value shines.

What You’ll Learn:

• Why pricing is about more than just numbers and competitors
• How context and anchoring shape customer willingness to pay
• The power of storytelling and crafting a premium client experience
• Finding and marketing to clients who value your expertise
• Aligning your brand and service level with premium pricing
• When it’s okay to be the affordable option—and when it’s not

If you’re ready to move your expertise out of the “supermarket aisle” and into the “airport lounge,” this episode is for you.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

From "Crazy Train" to Calm Sanctuary: What Ozzy Osbourne Taught Me About Windows & Life

This ain't your usual window treatment podcast, folks. But then again, I'm not your usual window guy. This week, we're doing a deep dive into something unexpected: the passing of a legend, Ozzy Osbourne. His music—the soundtrack to my youth—revealed some profound truths about the spaces we create and the lives we live.

Join me, Roger, as we peel back the layers (pun intended) on how rock anthems relate to the smooth power of motorized shades, and how a "Shot in the Dark" isn't just a haunting melody, but a reminder of the sanctuary blackout shades can create.

In this episode, we'll explore:

• The "Crazy Train" of Transformation: How smart home automation brings instant change to your space, just like a classic riff electrifies a stadium.
• Finding Sanctuary in the "Shot in the Dark": The unexpected peace and protection that comes from truly dark, personal spaces.
• How to "Bark at the Moon" with Your Decor: Embracing bold, unapologetic design choices that make your home scream you.
• The Feeling of "Mama, I'm Coming Home": Crafting spaces that truly feel like a sanctuary, a place where you can finally drop your guard.
• The Drama of "Mr. Crowley": Layered treatments that bring theatrical elegance and refined rebellion to your windows.
• "No More Tears": How good design can be therapy, helping us reclaim our space, release what holds us back, and find healing.

It's about more than just fabric and function. It's about identity, memory, and giving your home—and your life—its own unapologetic volume. Because if Ozzy taught me anything, it's that sometimes the most profound lessons come from the loudest places.

This isn't just about music or windows. It's about showing up. Living loud. And transforming your space, one powerful decision at a time.

Inspiring Blog - https://www.shadesinplace.com/ozzy-osbourne-shades-home-memories/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Description:
In this episode, Roger shares a story that cost a colleague $3,200 — and it all comes down to one thing: charging a measuring fee. If you’ve ever been ghosted by a client after doing a site visit, this one’s for you. We dig into why collecting a fee upfront protects your time, your expertise, and your bottom line.

Roger also shares extra insights not included in the blog post, like how this simple strategy filters out tire-kickers and attracts serious clients who value your work. Whether you're a seasoned installer or just getting started, this episode might be the mindset shift you need.

🧠 What You’ll Learn:

• Why offering free site visits is not a smart business move
• How a $3,200 mistake taught this dealer to set boundaries
• Scripts and strategies for introducing your measuring fee
• The surprising benefits of charging upfront
• How this fee builds credibility and trust — not resistance

✨ Bonus: Roger shares exclusive behind-the-scenes stories and real-life client interactions that aren’t in the blog.

🔗 Related Blog:
Why Window Treatment Installers Should Charge a Measuring Fee

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...

Send Us Your Questions & Feedback!

Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of."

Key Takeaways From This Episode:

• The Color of Audacity (and Authenticity): Why a pair of orange glasses can be the perfect symbol of who you are and how that reflects in your business. It's about evolving without losing your essence.
• Metallica: A Masterclass in Customer Experience: How a band with 43 years on the road still delivers a show with fire, professionalism, and humility. The lesson in truly connecting with your audience, making them feel like you're there for them.
• The Couch That Didn't Fit and the Grace of Good Service: A hilarious (and slightly embarrassing) story about a measurement mistake and how the empathy of a furniture store turned a problem into a moment of pure relief.
• On Both Sides of the Table: Roger shares the epiphany of seeing himself as a customer – confused, slightly embarrassed, hoping for grace – and how that shapes the way he treats every person who reaches out to Shades In Place.
• Why People Call (and What They Really Need): Nobody calls the window treatment guy when everything's perfect. They call when the sun is cooking their hardwood floors, the neighbors have front-row seats into the bedroom, or after three DIY fails. They call when they need someone to say: "I got you."
• The "Orange Frames" Philosophy: How your authenticity and your way of being make it easier for people to see you, trust you, and know that you're there to solve their problem.

READ the inspiring blog here: https://www.shadesinplace.com/orange-frames-customer-care-matters/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
...