Send Us Your Questions & Feedback!

EPISODE SUMMARY

You might think a heavy metal concert is just loud music and flashing lights. But for me, Roger Magalhães, it became an unexpected masterclass in business, branding, and human connection. This episode pulls back the curtain on the raw, unfiltered lessons I learned from the mosh pit at a Metallica show in Tampa, showing how they apply directly to your work in the window treatment industry.

THE A-HA MOMENT

Just like a perfectly tuned guitar riff can electrify a stadium, the right approach to your business can create an unforgettable experience for your clients. Many believe that delivering a product is enough, but Metallica showed me that it's about the entire sensory journey. We're going to dive into how their incredible stage presence, genuine fan engagement, and ability to evolve while staying true to themselves offer a powerful guide for your business.

We'll explore why going the extra mile makes every client feel seen, creating undeniable loyalty. You'll also understand why humility and connection build the strongest relationships and drive referrals, much like a band connecting with its audience.

THE BREAKDOWN

• The Power of Presence: How to ensure every client feels seen and valued, turning standard jobs into loyal customers.
• Charisma Over Ego: Why genuine connection and humility are your greatest assets in building lasting relationships.
• Consistency + Reinvention: The art of staying relevant and true to your craft in a constantly shifting industry, just like a band evolving its sound without losing its identity.

KEY TAKEAWAYS

• My take on why you should never cut corners on quality – the details truly matter.
• How to be the Metallica of your market: bringing the fire, professionalism, and unexpected magic that keeps people talking and coming back.

Hit play and let's get into this story! You'll see that sometimes, the best business lessons come from the most unexpected places. 🤘🇧��

INSPIRING BLOG -

https://www.tradingupconsulting.com/metallica-lessons-window-treatment-business/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

EPISODE SUMMARY

In this unfiltered episode, I, Roger Magalhães, pull back the curtain and tell the story behind one of the biggest "recalculating" moments of my life: the move from Boston to Tampa. It wasn't just a change of address; it was a search for clarity, for a "margarita-environment" that truly made sense. And believe me, your windows have everything to do with it.

THE A-HA MOMENT

Many people think blinds and shades are just for blocking the sun. But the truth is, they're an essential part of your "perfect margarita." They control light, privacy, thermal comfort, and ultimately, they shape how you live and work in your own space.

We're going to dive into how a business decision turned into a life lesson about priorities, the impact of your environment, and why investing in the quality of your view (literally and metaphorically) is one of the best deals you can make. If you're tired of your current "margarita" or feeling like life needs a "recalculation," stick with me, and I'll show you how to find your place in the sun — with style and purpose.

THE BREAKDOWN

The Big Shift: Why leaving Boston for Tampa wasn't just about geography, but a quest for "the better margarita" in life and business.

More Than Just Windows: How custom window solutions can transform a house into a home that reflects who you are and what you seek.

The Clarity Factor: Understand why the right light and tailored privacy are crucial for your well-being and productivity.

KEY TAKEAWAYS

My take on how small upgrades can make a massive difference in your daily life.

"Recalculating...": The art of pivoting when life throws you a curveball and how to turn unexpected detours into opportunities.

Hit play and let's get into this story! You'll see that sometimes, all you need for a better life is a new perspective – and, who knows, maybe some new windows. 🇧🇷

INSPIRING BLOG - https://www.shadesinplace.com/same-sunset-better-margaritas-custom-window-solutions/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

EPISODE SUMMARY

In this heartfelt Blind Audacity episode, I'm pulling back the curtains (pun intended!) on a monumental chapter in the Shades In Place story—our big move from Boston to sunny Florida! After two decades of installing custom window treatments, building relationships, and growing roots in New England, this episode shares the emotional journey of transition and expansion.

WHAT YOU'LL DISCOVER

The Boston Legacy: How closing our Massachusetts shop after nearly 20 years felt emotionally, and why Boston will always remain the foundation of our custom window treatment business

Florida Expansion: Why the Sunshine State's unique lifestyle demands more than just blinds and shades—we're expanding into motorized screens, retractable awnings, and hurricane shutters to meet our clients' needs

Team Evolution: How our dedicated professionals like Brian and Chris continue serving our loyal New England clients, while Kevin's move to Tampa created the perfect opportunity for Shades In Place to expand south

Professional Growth: My journey pursuing a Florida contractor's license to ensure we install every product with the same quality and attention to detail our clients have come to expect

Creative Renaissance: How Florida's change of pace has given me the mental space to finally write my book "Courage Attracts Luck" and revive this podcast to share more window wisdom

KEY TAKEAWAYS

"I may have moved to Florida, but Boston never moved out of me. No matter which zip code you're calling or emailing from, I've got you covered with premium window treatments. And yes—pun absolutely intended."

JOIN THE CONVERSATION!

Whether you're a longtime Shades In Place client from New England, a Florida homeowner looking for quality window coverings, or a fellow entrepreneur navigating a business transition—this episode offers both practical insights and heartfelt inspiration.

From custom blinds and shades to motorized solutions and hurricane protection, our commitment to quality installation and exceptional service remains the same, no matter the latitude!

Inspiring Blog - From Beantown to the Sunshine Hustle

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Episode Summary:

In this episode of No Strings Attached, Roger dives into the importance of planting seeds—small, consistent actions that help window treatment installers grow their reputation, skill set, and client base. Whether you’re just starting out or you’ve been on the ladder for years, this conversation is packed with practical insights that can elevate your career and expand your opportunities.

Roger explores the mindset shift from being "just the installer" to becoming a trusted advisor, brand ambassador, and growth-oriented professional.

What You’ll Learn:

• 🌱 How small gestures like leaving behind a business card can spark future opportunities
• 🛠️ Why installers should embrace their role as the face of the company
• 🤝 The power of professionalism in building long-term client trust
• 📚 Why continuous learning is essential—and how to stay ahead of the curve
• 📈 How to reflect on past projects to improve your craft
• 🎉 The importance of recognizing and celebrating your wins, no matter how small

Takeaway Message:
Every job is a chance to plant a seed. The installer who takes pride, shows up professionally, and stays curious is the one who builds a garden of success.

Inspiring Blog - The Power Of Planting Seeds

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

🔊 Episode Summary:

After a brief hiatus, Roger Magalhães returns to the mic with renewed energy, sharper focus, and a lot to share. In this comeback episode, he pulls back the curtain on what’s been happening behind the scenes — from shifting business gears in Tampa, rethinking work-life balance, to launching fresh ideas for the No Strings Attached podcast.

Whether you’re a loyal listener or brand new to the show, this episode sets the tone for what’s ahead: unfiltered conversations, Brazilian-style grit, real business lessons, and a few spicy personal stories for good measure.

💬 In This Episode, Roger Talks About:

• Why he paused the podcast and what sparked the return
• Behind-the-scenes updates on Shades In Place and Trading Up Consulting
• Life transitions and the move from Boston to Tampa
• What to expect in future episodes: interviews, solo talks, and raw reflections
• The power of storytelling in business and the immigrant experience

📣 Call to Action:

If you’ve missed the mic drop moments, get ready — they’re coming in full force. Don’t forget to subscribe, share with a friend, and leave a quick review. It helps more passionate professionals discover this unique mix of business, grit, and Brazilian fire.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Overview:

In this episode, Roger Magalhaes dives deep into how Trading Up Consulting and Trading Up Academy are transforming the window fashion industry. Discover the 15 educational opportunities available that will elevate your installation skills, improve customer service, and help you advance professionally—whether you’re just starting out or looking to take your expertise to the next level.

Key Takeaways:

• An overview of why education is the missing piece in the window covering industry
• Detailed rundown of all 15 educational services offered by Trading Up Consulting (some totally free, others paid)
• Insights on how to become a top-tier window treatment installation professional
• What’s coming soon from the academy in 2023

Why This Matters:

Roger’s mission: “Raise the standards for the window fashion industry as a whole, one window covering at a time.” He shares the genuine knowledge and practical skills that fill the knowledge and training gap for installers, dealers, designers, and savvy homeowners.

Highlights & Timestamped Moments:

00:00 – Introduction: Meet Roger and hear why open industry conversations are needed.
02:15 – The void in window covering education: Roger’s perspective.
04:30 – Service #1-#5: What foundational tools are available for free?
07:00 – Services #6-#10: Specialist consulting, hands-on lessons, and mentorship.
09:00 – Services #11-#15: Advanced workshops and resources to set you apart.
11:00 – Preview of Upcoming Programs: What to expect in 2023.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Overview:

In this candid solo episode, Roger Magalhaes spotlights a universal truth for all success-minded professionals: the relentless pursuit of excellence. Through a real-world case study, you'll learn how even small errors can deeply affect customer experience—and how to turn those moments into powerful opportunities for growth.

What You’ll Learn:

• Why “good enough” isn’t enough—consistent quality is the true key to long-term business success.
• Simple but powerful lessons from a provider’s mistakes and how to apply these insights to your own installations, service, or business.
• The importance of maintaining exceptional standards on every single job, not just the first visit.
• How your personal brand and business reputation are built on everyday decisions.

Episode Highlights:

• The universal feature of all successful companies
• Transition to YouTube: Discover why the show is now available in video format and how this boosts the installer community’s global reach.
• Real-life mistake breakdown: Hear step-by-step what happened, how the provider stumbled, and what a better response looks like.
• Mindset for growth: The crucial role of humility, learning from feedback, and striving to outperform your past self.

Listener Challenge:

Have you experienced a “room for improvement” moment in your own work? Share your story and let’s keep raising the bar—together.

Don’t forget:

Whether you’re at the very beginning of your trade journey or a seasoned pro, the road to excellence is paved with learning, feedback, and the drive to get a little better every day.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com

Send Us Your Questions & Feedback!

Episode Overview:

Welcome back to the Trading Secrets Podcast, now a proud part of “No Strings Attached – Untangling Conversations About Shady Topics.” In this practical and eye-opening episode, Roger Magalhaes explores the often-overlooked subject of insurance for window treatment installers. You'll learn not just why insurance matters, but how it has saved trade professionals in real-world scenarios and how it can give you long-lasting peace of mind.

Key Discussion Points

• Why Insurance Matters: Most of us don’t love paying those premiums, but when the unexpected happens, you’re grateful you’re covered.
• Real-Life Examples: Roger shares stories from his own career where insurance made the difference between a big headache and a quick fix.
• Rest-Easy Mindset: The peace of mind that comes from knowing you and your business are protected is truly priceless.
• Cost Vs. Value: Roger admits that adding up all the money spent on premiums can be shocking, but when trouble hits, you know you made the right choice.

Actionable Takeaways

• Understand what types of insurance every window covering professional should consider.
• Learn how to navigate the most common insurance scenarios in the field.
• Gain practical tips on staying protected and minimizing business risk.
• Special Mentions: This episode is sponsored by WCAA – the Window Coverings Association of America. Their mission: provide education, networking, ethics, and work for the industry’s betterment.

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast

👉 We Dress Naked Windows Blog
👉 Blind Audacity Blog
👉 Trading Secrets Blog

📱 Let’s Connect:

📸 Instagram: @shadesinplace
🎥 YouTube: Shades In Place on YouTube
💼 LinkedIn: Roger Magalhães
📘 Facebook: Shades In Place on Facebook

📩 Got questions, feedback, or a story worth sharing? Email me at: roger@shadesinplace.com