In this episode of *Two Sales Gurus*, Chris and Anthony tackle why developing sales talent is crucial for SMEs—and why it's often overlooked. They discuss the systemic undervaluing of sales roles over the past two decades and its impact on talent quality.

Chris argues that this issue starts at the top, with a lack of understanding and investment in sales across organizations. Anthony adds insights on the difficulties SMEs face with sales predictability and lead generation.

The hosts offer actionable advice for SMEs, including leveraging agility, setting clear hiring criteria, and investing in affordable training. They also suggest nurturing existing talent within the organization.

For further reading, Chris recommends *The Five Dysfunctions of a Team* by Patrick Lencioni, and Anthony suggests Dale Carnegie’s *How to Win Friends and Influence People* for timeless sales and relationship-building tips.

Tune in to learn how SMEs can overcome sales development challenges and build effective sales teams.

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In episode four Chris and Anthony discuss the common issue of SMEs being overwhelmed by their own operations. They examine how businesses often fail to scale effectively due to inadequate systems, lack of clear vision, and excessive focus on day-to-day tasks.

The hosts emphasize the necessity for SMEs to reassess their strategic direction, implement robust processes, and seek practical advice to achieve sustainable growth. They draw on their own experiences to advocate for proactive management and deliberate decision-making, encouraging businesses to prioritize execution over mere planning.

Anthony and Chris explore whether technology is hindering or enhancing growth teams within organizations. They dive into the idea that while technology can be beneficial, it's often implemented without considering its impact on the sales process and the salesperson's workload.

The discussion highlights how some organizations throw technology at sales and growth teams without fully understanding its purpose or ensuring alignment with the sales process. This can lead to increased administrative burdens on salespeople, reducing their time for actual selling activities.

Reflecting on their experiences with technology implementations, the hosts emphasize the importance of focusing on the sales process first before integrating technology. They stress the need for clear goals, disciplined sales approaches, and effective sales leadership to ensure that technology complements and enhances existing processes rather than replacing them.

Anthony and Chris underscore the significance of evaluating technology based on its ability to streamline processes and support growth objectives. They caution against adopting technology as a solution without a thorough understanding of its impact on the overall sales strategy.

In this episode, Anthony and Chris delve into the crucial question: Is your business truly ready for growth?

The hosts highlight the common misconception that growth simply entails hiring more salespeople, emphasizing the need for a conducive environment supported by robust processes and technologies. They explore the reluctance of organizations to analyze losses and learn from them, stressing the importance of both celebrating successes and dissecting failures.

Anthony and Chris tackle the mindset required for growth, emphasizing the significance of a leadership team's willingness to embrace change and seek support when necessary. They underscore the need for clarity in mission and vision, urging businesses to articulate what they want to be renowned for and how they plan to achieve it.

The episode concludes with a call to action for entrepreneurs and business owners to take the brave step towards growth, whether through seeking external support or reevaluating internal processes. With practical experience and a passion for helping others succeed, Anthony and Chris promise valuable insights for businesses aiming to thrive in a competitive landscape.

Join them in episode three as they explore the potential of technology in either fostering or hindering growth initiatives.

Two sales gurus Chris and Anthony Singleton discuss the challenges faced by the CEO in delivering business growth, diving into the key areas of focus that are the building blocks for CEO's to deliver sustainable growth!