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Summary Welcome back to another Sunday here on the Introspective. Today, we’re going to talk about trust and how it plays an extremely important role in business. It is something that we just don’t give away to people, we must carefully think and decide on this aspect. Our guest for today believes that trust is now the new currency to create sales success into the future. When we start building authentic relationships based on trust, authenticity and integrity, the possibilities are endless. For today’s episode, we have Ari Galper to really enlighten us on the importance of trust-based selling. Ari is the World's#1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today with over 74,433 subscribers and clients in over 35 countries. Ari is now the most sought-after trust-based selling authority among major corporations (Citibank, Telstra, General Electric, etc) as well as for small to medium-sized businesses worldwide. With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari's is also a sought-after international speaker and trainer, having shared the stage and mastermined with successful entrepreneurs and celebrities. Before we go on to the actual episode, we advise you to really soak into this interview, because this is something that can really change your business! Connect with Ari Galper Facebook: https://www.facebook.com/arigalperfans (Ari Galper - Unlock the Game) LinkedIn: https://www.linkedin.com/in/arigalper/ Twitter: @arigalper Resources mentioned on this episode Unlock The Sales Game®: https://unlockthegame.com/ (https://unlockthegame.com/) This content is NOT sponsored. Some product links are affiliate links which means if you buy something we'll receive a small commission.