When Sales Meets Referral Marketing

How to be more visible in the marketplace 

After a bit of a break, join me for the latest When Sales Meets episode and I am joined by Benson Campbell of BNI.

In this exciting episode, we dive deep into how the Hunter-gatherer mindset vs the Farmer mentality works and what you should be focusing on, as some of your best Sales are left on the table, and how to easily set up the next steps in order to close more deals. The word Sales is misunderstood because people think of the typical persona of a salesperson but ultimately if you have a product or service you have to sell it. 

Building relationships is key but what you should be thinking is I need to know you first before I pass you a referral. 

Everyone values a word-of-mouth referral. You need to be more visible in the marketplace and stand out against the competition, now more than ever! 

Remember your network is your net worth, educate and build relationships using the KNOW-LIKE-TRUST principle. 

But how do you keep that pipeline going with consistent leads and referrals? Find out in this episode and look out for the next one. 

When Sales Meets Accounting

How is your relationship with your trusted advisor?

Episode 10 is where the top line meets the bottom line in business.

Patrick Tigwell from Thomas Westcott Charted Accountants explains there is so much more to what he does as an accountant and talks about how he stands out from the rest by his forward-thinking and dynamic approach with his clients. 

He says you should be talking to your accountant a lot more and make them earn the money you pay them by being your trusted advisor on your business journey, letting you know how your business is performing now and how it looks going forward.

Accounting is not just a necessary evil, he explains how vital it is to have a good accountant working alongside your business.

When it comes to sales, we talk about how important it is not only for himself as an accountant but for his clients to take sales seriously, we also reflect on his own sales journey and how sales were viewed in a negative way as the business world for accountants especially has changed, business does not just walk in the door anymore, now we are coming to the idea that it is essential to get your sales strategy right to avoid the common pitfalls that worked before but not now. 

As always thanks for listening, still offering limited spaces for my Hypergrowth Program, book a 1-2-1 call with me using the link below to find out how to really boost your business sales for the new year.

When Sales Meets Leadership Training

When do people perform their best work?

Episode 9 of the When Sales Meets Podcast where I invite Mark Billage from Smart Culture where we discuss how often leaders lead in many different ways.

Some are not as productive as others, some lead with fear or are not able to clearly communicate their high expectations in a way that motivates their team and this results in their employees not performing as well as they could do.

Sales especially, perform better when people enjoy what they are doing and are selling what they believe in, it is all about good communication and being clear in your organisation that sets a thriving environment for any business to succeed and so much more...

Once again, thanks for listening and see you on the next episode. 

I am currently opening up limited spaces again for my Hypergrowth Program, book a 1-2-1 call with me using the link below to find out how to really boost your business sales for the new year.