When was the last time a business made you feel truly special?
In this episode of the Why Not Today? Podcast, Leslie Kane shares a powerful lesson inspired by Mary Kay Ash’s reminder to imagine every person wearing a sign that says, “Make me feel special.” Leslie connects this timeless idea to business growth, customer experience, social media, networking, and the unforgettable stories from Unreasonable Hospitality by Will Guidara.
In a world filled with algorithms, automation, digital overload, and transactional marketing, human connection stands out. Leslie shares why making people feel seen, valued, remembered, and cared for is not just kind. It is one of the most powerful ways to build loyalty, referrals, trust, and lasting business relationships.
You’ll hear stories about surprise and delight, including the famous hot dog story from Unreasonable Hospitality, the Tiffany champagne flutes, kids experiencing snow, and Leslie’s own memorable hospitality experience during a Hilton Head trip. Each story points back to one simple truth: people remember moments.
In this episode, you’ll hear:
• Why making people feel special is a powerful business growth strategy
• How small, thoughtful touches can create unforgettable customer experiences
• Why listening closely helps you find opportunities to surprise and delight people
• How handwritten notes, personal follow up, welcome gifts, and meaningful recognition build stronger relationships
• Why human connection matters even more in a world of AI, automation, and digital noise
Leslie also shares practical ways to bring this into your own business, including remembering personal details, following up unexpectedly, celebrating people publicly, removing stress, making online interactions feel human, and asking yourself, “How can I do the and then some?”
The challenge for this week is simple: ask yourself, “How can I make one person feel special todayIf this episode encouraged you, share it with a friend, leave a review, and subscribe to the Why Not Today? Podcast.
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