Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

著者： Paul Boag Marcus Lillington
無料で聴く

  • サマリー

  • Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.
    Boagworks Ltd
    続きを読む 一部表示

あらすじ・解説

Boagworld: The podcast where digital best practices meets a terrible sense of humor! Join us for a relaxed chat about all things digital design. We dish out practical advice and industry insights, all wrapped up in friendly conversation. Whether you're looking to improve your user experience, boost your conversion or be a better design lead, we've got something for you. With over 400 episodes, we're like the cool grandads of web design podcasts – experienced, slightly inappropriate, but always entertaining. So grab a drink, get comfy, and join us for an entertaining journey through the life of a digital professional.
Boagworks Ltd
経済学
続きを読む 一部表示
エピソード
  • Digital Fatigue: The Case for Face-to-Face Meetings

    Digital Fatigue: The Case for Face-to-Face Meetings
    2025/02/13
    Welcome to another packed episode! This week, we're diving into three topics we think you'll find fascinating. First up, we're exploring why face-to-face meetings still matter in our digital world. Then, we'll share our favorite A/B testing tools (since Google Optimize is no longer with us), and finally, we'll look at how AI is reshaping UX with some eye-opening insights from Nielsen Norman Group.A/B Testing Tools You Can TrustWith Google Optimize's departure, many of you have been asking what tools we're using now for AB testing. Let's break down our top three picks that we've thoroughly tested:VWO (Visual Website Optimizer)We love VWO's generous free tier - you get 50,000 test sessions without spending a penny. Perfect if you're running a smaller site or just getting started with testing.Crazy EggHere's a tool that keeps things simple but powerful. Beyond basic A/B testing, you get heat maps and scroll tracking to really understand how your users behave. It won't break the bank either.Check MangoLooking for something focused purely on A/B testing? Check Mango might be your answer. It's lean, cost-effective, and does one thing really well - no fancy extras to distract you.We've found each of these tools reliable for improving conversion rates and user experience. The key is picking the one that matches your needs and budget.Why Face-to-Face Still MattersLet's talk about something Marcus is passionate about - the power of in-person connections. Yes, we're living in a digital world, but there's something special about being in the same room with colleagues and clients that Zoom just can't replicate.Our Pre-Pandemic WorldBack in November 2019, when Marcus moved to his current location, having a direct train to London was a huge draw. Regular business trips were just part of life. Then everything changed. Suddenly, those London trips became rare, replaced by meetings with American clients. This shift taught him something important - while digital tools are brilliant for staying connected, they can't fully replace those in-person moments.The Headscape StoryMarcus shares something from his experience at Headscape. Their office used to buzz with energy - spontaneous chats, brainstorming sessions, and that special camaraderie you only get from sharing a physical space. When they went remote during the pandemic (mainly for practical reasons), something changed. The friendly vibe started to fade. Sure, their Zoom meetings were productive, but that magic of face-to-face connection? It was missing.Finding Our Way BackSo what did they do? They started scheduling regular meetups. Last November's two-day retreat in Bath was a game-changer. Not only did they nail their strategic planning (something that never quite works over Slack), but they rekindled those genuine connections that make their team special. Those coffee break chats, the shared laughs during brainstorming - you just can't get that through a screen.What AI Tells UsMarcus even asked AI about the benefits of meeting in person. It highlighted things like non-verbal cues, stronger relationships, and better focus. While good video calls can tick some of these boxes, they often miss that deeper emotional connection that comes from being together.Impact on UX WorkFor those of us in UX and conversion optimization, this isn't just theory - it affects how we work. When you're designing experiences that connect with users, you need to understand human interaction at its core. Being in the same room lets you pick up on those subtle cues - a raised eyebrow, a slight hesitation - that often lead to our best insights.Looking AheadAs remote work grows, we need to be intentional about bringing people together. Even occasional face-to-face events can help fight the isolation that comes with too much digital communication. While technology keeps us connected, nothing beats a real handshake or sharing a meal with colleagues.What You Can DoFeeling the digital burnout? Try organizing an in-person meetup. Whether it's coffee with your team or a proper retreat, these real-world connections can spark the creativity and warmth that virtual meetings sometimes lack. Remember - while digital tools are essential, real relationships need real interaction.Essential UX ReadingWant to understand how AI is changing our field? Here are three must-read pieces from Nielsen Norman Group:Redefine Your Design Skills to Prepare for AI. A practical guide to evolving your design skills for the AI era.A Shift From Command-Based Interactions to Outcome-Based Interactions. Jakob Nielsen explores how we're moving from traditional interfaces to more outcome-focused systems. It's fascinating stuff that might change how you think about user interactions.We Must Embrace AI and Shift to a More Strategic Role. A compelling look at how AI is pushing us to become more strategic in our UX roles.These articles offer practical insights for staying ahead in our rapidly evolving industry.Your Questions ...
    続きを読む 一部表示
    48 分
  • Promoting Your Work to Colleagues

    Promoting Your Work to Colleagues
    2025/01/30

    In today's episode, we dive deep into how UX professionals can effectively demonstrate their value within organizations, especially during challenging times when the shine has come off UX and attention has shifted to AI.

    Form Analysis Tools: A Game-Changer for UX

    We kick off by exploring some exciting form analysis tools that can revolutionize how we optimize web forms. Tools like MouseFlow, Zuko, and EXATOM offer powerful insights into form performance, helping identify where users struggle and drop off.

    Zuko particularly caught our attention with its focused approach and reasonable pricing, making it an attractive option for teams looking to improve their form conversion rates.

    Strategies for Promoting UX Value

    The main segment focuses on practical strategies for UX professionals to demonstrate their value within organizations. We explore several key approaches:

    • Show, Don't Tell: Create tangible assets like prototypes and user journey visualizations rather than getting bogged down in documentation. This could include creating proofs of concept under the radar to excite senior stakeholders and help remove roadblocks.
    • User Exposure: Get stakeholders in front of users through open usability sessions and compelling "horror videos" of user testing. Consider making session attendance mandatory for project stakeholders, like gov.uk does.
    • Collaborative Workshops: Engage stakeholders through exercises like customer journey mapping and the "user attention points" exercise. The latter helps stakeholders understand the importance of prioritization by giving them limited "attention points" to allocate across page elements.
    • Internal Education: Become an educator through newsletters, lunch-and-learn sessions, and guerrilla marketing tactics like creating mouse mats with personas or mugs with design principles.
    • Data-Driven Approach: Establish meaningful KPIs and consistently encourage testing. Start by simply suggesting "Why don't we test that?" whenever there's disagreement in meetings - over time, this mindset can become part of the organizational culture.
    Agency Insights: The Art of Discounting

    From our Agency Academy discussion, we tackle the thorny issue of when and how to offer discounts as an agency or freelancer. We explore the importance of having clear policies around discounting and ensuring any discounts come with reciprocal benefits.

    Read of the Week

    We wrap up with a look at a guide to efficient web design workflow, published on the Wix blog, which introduces an interesting approach to breaking down complex fixed-price projects into more manageable sub-projects.

    And Finally... Our Weekly Joke

    To end on a lighter note, here's this week's joke (courtesy of Marcus):

    A Roman soldier walks into a bar and holds two fingers up. He says "five beers, please."

    Find The Latest Show Notes
    続きを読む 一部表示
    58 分
  • Enhancing the Experience of Using AI

    Enhancing the Experience of Using AI
    2025/01/23
    I've watched with fascination how AI is reshaping the design landscape. While we've made incredible strides in using AI to enhance our design processes, I believe we're overlooking something crucial: the human experience of interacting with AI itself.You might wonder why this matters. Well, as AI becomes more deeply woven into our daily lives, the way we interact with these systems shapes their value. It's not enough that AI can perform amazing feats - these capabilities need to feel natural and accessible to everyone.When I look at today's AI interfaces, I see familiar frustrations: clunky search functions, disorganized content, and confusing customization options. These aren't just minor annoyances - they're barriers that stand between users and AI's full potential.But here's the real challenge that has begun to obsess me: AI systems often struggle to truly understand us - our context, preferences, and what we're trying to achieve. This gap creates an exciting opportunity for UX professionals to shape the future of human-AI interaction.Would you like to learn the secrets of encouraging users to take action on your websites? Whether it is signing up for a newsletter, getting in touch, or purchasing a product, we all want users to do something.Well, there are still 2 early bird tickets left for my upcoming workshop, and one of them has your name on it.The Lifecycle of Technology: Where AI StandsLet me share something interesting about how technologies evolve. I've noticed three distinct phases that most innovations go through:Amazement Phase: Remember that magical moment when you first used a mobile phone away from home? That's what happens when new tech first appears - we're simply amazed it works at all.Feature Expansion: Then comes the avalanche of features. Just as phones gained cameras and apps, becoming our digital Swiss Army knives, AI tools are rapidly expanding their capabilities.Usability Focus: Finally, we reach the phase where ease of use becomes paramount. The goal shifts to making interactions feel natural and enjoyable.Right now, I see AI straddling the second and third phases. ChatGPT initially wowed us with its conversational abilities. Then came the exciting additions - it could handle images, audio, and more. But now we're facing the real test.You've probably experienced some of these growing pains yourself - conversations that feel disconnected, interfaces that don't remember your preferences, AI that misses the point of your request. These aren't just technical challenges - they're signs that AI needs to evolve beyond raw capability to truly understand and serve user needs.The Two Faces of AI UX ChallengesIn my experience, improving AI's user experience involves tackling two distinct but connected challenges:Interface Design ProblemsLet's start with familiar territory: the interface. Despite AI's sophisticated capabilities, the way we interact with these systems often feels stuck in the past. When I use platforms like ChatGPT, I encounter:Limited search functionality within conversations.The inability to pin or organize discussions for future reference.Confusing interfaces for customization of different workflows.While these issues can be frustrating, they're the kind of design challenges we've successfully tackled before. With thoughtful UX investment, we can overcome these obstacles.Beyond Interfaces: Natural InteractionsHere's where things get really interesting. Traditional UI design principles alone won't solve our core challenges with AI interaction. Instead, I see AI pushing us toward something more ambitious: goal-driven interaction.This shift in human-computer interaction has caught the attention of industry leaders. Jakob Nielsen recently explored this idea in a LinkedIn post, while Golden Krishna's book The Best Interface is No Interface advocates for moving beyond traditional interfaces altogether. To realize this vision, we need to fundamentally rethink how humans and machines work together.From Commands to Goals: The Future of AI InteractionThink about how we typically interact with technology today. Planning a holiday means jumping between websites, comparing flights and hotels, and managing multiple bookings. It's a command-driven process that feels increasingly outdated.AI offers something fundamentally different: goal-driven interaction. Imagine simply telling your AI assistant, "Book me a holiday in Greece within a £2,000 budget," and watching it handle the details autonomously.While we're not quite there yet, 2025 looks promising. Sam Altman, OpenAI's CEO, recently discussed the imminent arrival of advanced AI agents in a blog post on eWeek. These developments could revolutionize how we interact with technology.But this evolution brings new challenges:Understanding Intent: AI needs to grasp the nuances of our goals, even when they're not perfectly articulated.Balancing Autonomy and User Control: Finding the sweet spot between AI independence and user oversight ...
    続きを読む 一部表示
    10 分
activate_buybox_copy_target_t1

Boagworld: UX, Design Leadership, Marketing & Conversion Optimizationに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。