In this episode, we sit down with Ali Cox, a visionary in agriculture and food ingredient marketing and the founder of Noble West, an award-winning consultancy that serves the entire agricultural ecosystem—from fresh produce to agTech. As a fifth-generation farmer, Ali returned to California’s Central Valley in 2007 with a mission: to provide world-class marketing to farmers and growers in her community.

Ali shares her journey of keeping farming viable for future generations, exploring innovative projects like upcycling imperfect produce into valuable products. Through her work, Ali champions environmental sustainability, consulting on upcycling, regenerative water use, and organic farming practices, all with an eye on the climate crisis. This episode dives into the ways agriculture can adapt to changing consumer demands, while reducing waste and building a more sustainable future.

Key Takeaways:
- Understand how upcycling transforms potential waste into economic opportunities.
- Learn the difference between food loss (unharvested resources) and food waste (uneaten food).
- Discover how upcycling supports biodiversity and sustainable practices.
- Hear Ali’s insights on holding processors accountable and ensuring fair compensation for farmers.
- Explore how consumer education can help build acceptance for upcycled products and reduce food waste.

Learn more about Sierra Agra and their mission here!

Tune in for an eye-opening discussion on creating a sustainable food system and the future of upcycling in agriculture!

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SPONSORSHIP OPPORTUNITY- Learn more about the many benefits of becoming a Sponsor of Florida Organic Growers! Your contribution will not only help to advance an organic and sustainable future but gain brand awareness through our growing audience. If you are interested, click here

Join us for an insightful episode with Lauren Daniels-Judge, Propagation Manager at ECHO, as she takes us through her journey from teaching in Chicago to promoting small-scale farming in North Fort Myers. Lauren shares how ECHO empowers communities with crucial resources and training to enhance food security and agricultural education. Dive into the world of plant propagation, where Lauren offers expert knowledge on seed saving, grafting, and other methods to help plants thrive in Florida’s challenging climate.

Key highlights:
- Lauren’s transition from education to small-scale farming advocacy.
- The importance of seed saving and propagation techniques
- Grafting to blend resilience with desirable plant traits for better growth in unpredictable weather.
- Understanding orthodox vs. recalcitrant seeds and the significance of true-to-seed knowledge.
- How ECHO supports communities with agricultural education and resources.

Support the show

We hope you enjoyed the episode! Please help us continue to produce more valuable content by subscribing to our Fresh Take Podcast Series! Subscribe here

SPONSORSHIP OPPORTUNITY- Learn more about the many benefits of becoming a Sponsor of Florida Organic Growers! Your contribution will not only help to advance an organic and sustainable future but gain brand awareness through our growing audience. If you are interested, click here

Curious how a chef champions urban farming? Meet Mike Garcia, who traded his chef’s knife for a garden trowel and founded Everoak Farm in Orlando, Florida. In this episode, we explore Mike's journey from culinary school to sustainable farming, where his expertise helps him provide fresh, local produce that exceeds customer expectations.

Mike shares his vision for a collaborative food system in Orlando, emphasizing community-supported agriculture and the potential of urban farming networks. He offers practical advice for aspiring farmers, including land leasing and reinvesting earnings.

Join us at the Florida Local Food Project's Field to Fork Farm Day at Everoak Farm on November 14, 2024! This event provides you with an excellent opportunity to network, learn from experts, and foster meaningful connections with others who are passionate about local food.

This event is offered to local food actors at no cost and is limited to 50 attendees.

Register here!

Support the show

We hope you enjoyed the episode! Please help us continue to produce more valuable content by subscribing to our Fresh Take Podcast Series! Subscribe here

SPONSORSHIP OPPORTUNITY- Learn more about the many benefits of becoming a Sponsor of Florida Organic Growers! Your contribution will not only help to advance an organic and sustainable future but gain brand awareness through our growing audience. If you are interested, click here